social media for business - stories from the front line
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Welcome.
Please mingle… our program begins at 7:45am.
SOCIAL MEDIA FOR BUSINESSStories from the Front Line
Thank you to our Sponsors
Hey…how’d we get here?
Hey… how’d we get here?
The Advisory Board of the St. Henry Society of SHDHSCo-Founded by Bill Scheben and Wayne Hartke in 2006
Chair – Mike Arthur ’65, Executive Healthcare Administrator now in Healthcare and Business Management Consulting.
Dan Tobergte ’77, President and CEO – Northern Kentucky Tri-ED, a non-profit economic development organization serving Northern Kentucky
Jim Beatrice, Partner and Vice President – Business Benefits, Inc.Employee benefits and insurance specialists.
Todd Felthaus, Vice President and Senior Trust Advisor – PNC Advisors, Inc.
Kevin Gessner ’92, Vice President – Cincinnati Childrens’ Hospital Medical Center
Bill Arthur ‘88, Chartered Retirement Plan Officer with Focus on Success in Ft. Mitchell
John Hawkins, President and CEO – Pathfinder Management Consulting LLC , a privately held management consulting company here in Northern Kentucky.
SOCIAL MEDIA FOR BUSINESS - Stories from the Front Line
Friend Raising + Fun Raising = Fund Raising
You gotta give before you ask…
Business – Focused Seminars featuring experts from our community…
Get CRU-nectedCommunity social and networking events…
Social Media… in Fundraising?
Let’s find some social media experts…
Stop looking and jump in! Become an Expert Yourself!!
Can I take you to lunch?
Will you sit in on a meeting?
Would you review this strategy?
What’s wrong with my facebook page?
I REALLY NEED YOUR HELP!!!!
PAUL HILTZ, PRESIDENT AND CEOMercy Hospital, Mt. Airy
How Executives Can Use LinkedIn
MARK EXTERKAMP, EXECUTIVE VICE PRESIDENT Bank of Kentucky
Social Media Strategies and Security Concerns
PAT CROWLEY & JAY FOSSETT, PRINCIPALSStrategic Advisers, LLC
The Evolution of Public Relations & Communications
MAUREEN DONNELLAN, DEVELOPMENT DIRECTORSt. Henry District High School
Key Learnings from the Field
SOCIAL MEDIA FOR BUSINESS - Stories from the Front Line
Maureen Donnellan - Key Learnings from the Field:Strategy Matters – the group approach
Leaping Forward by Working Backward : Starting with the End in Mind
Authenticity and Open Leadership – Charlene Li “How do I develop the kind of new, open, engaged relationships I need to get things done?”
The New World in Healthcare : innovative and impactful wayspatient self-efficacy can be developed by using social media tools to enhance the physician-patient relationship…
Community = Relationships : The Nature of the Space
Maureen Donnellan - Key Learnings from the Field :Strategy Matters – the group approach
Maureen Donnellan - Key Learnings from the Field :Leaping Forward by Working Backward : Starting with the End in Mind
Maureen Donnellan - Key Learnings from the Field :Authenticity and Open Leadership – Charlene Li
“How do I develop the kind of new, open, engaged relationships I need to get things done?”
Maureen Donnellan - Key Learnings from the Field :YOUR HEALTH MATTERSThe New World in Healthcare : innovative and impactful wayspatient self-efficacy can be developed by using social media tools to enhance the physician-patient relationship…
Community = Relationships : The Nature of the Space
Maureen Donnellan - Key Learnings from the Field :
Companies that do leverage social media need to recognize that by participating in these social networks, they are asking customers to do the equivalent of inviting them into their homes. By saying you are a “fan” of a product on Facebook, or that you are “following” a company on Twitter, you are translating the abstract corporate behemoth to something that is personal. And with that personal element comes an unwritten promise, that you will act in a way that is respectable, like a “friend”.
Maureen Donnellan - Key Learnings from the Field :
The SHDHS Social Advertising Program
A full year of advertising in our community network:>700 Current Families> 1,000 Alumni parents and Grandparents>5,000 Alumni>10,000 District Parish Families
Email, Social Media, Print, Online Publications…
Survey Cards
Maureen DonnellanDirector of Development and Community RelationsSt. Henry District High [email protected]
SHDHS Central Facebook Pagehttp://www.facebook.com/SHDHS
Reflections Onlinehttp://www.shdhscrusaders.blogspot.com
SHDHS Business and Professional Community on LinkedIn http://t.co/y0jnHgm