social media case study: #yaartugodhai contest by shine.com

Shine.com campaign#YaarTuGodHai

#YaarTuGodHai- build anticipation for twitter contest (June 10, 2013)

#YaarTuGodHai- twitter contest (11 June, 2013)

Shine.com campaign on June 11, 2013

Shine.com CampaignAgency: WebitudeTwitter Handle: @ShinedotcomHashtag: #YaarTuGodHai

#YaarTuGodHai (Pre-launch and launch) Twitter Contest:

To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.

Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.

We were asking the users various scenarios where there would say there friends YaarTuGodHai.

We also seeded Tweets on how friends can also get you a job through Shinedotcom.

The contest was live for 11 hours, from 11am to 10pm.

#YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.

We started getting excellent response and virality as soon as we started the contest.

Contest Teaser on Pre-launch Day

Kickoff Post

Guiding the Contestants

Winner Announcements

Winner Tweets ReTweets

Shine.com Campaign

Launch Day contest result#YaarTuGodHai

Snapshot of #YaarTuGodHaiTrending

World Trend # 4 India Trend # 1

#YaarTuGodHai started trending in India and Worldwide within 15 and 30 minutes of its launch respectively

Twitter Screenshots #YaartugodhaiFrom the Brand:

Other Brands:

Funny/Interesting Tweets by Twitterverse:

Like/Follow Shine.com on: Facebook: https://www.facebook.com/shinedotcom

Twitter: https://twitter.com/shinedotcom