social media and web tools

Putting Children

in the RightBuilding Capacity for Belizean Journalists

Social Media & Web ToolsNov. 22, 2011

Holly Edgell

UNICEF Belize & The University of the West Indies Open Campus, Belize

4 reasons we’re on the Web

Information we can use

Commerce

Connecting with others

Entertainment

READERS WANT TO CONSTRUCT A UNIQUE EXPERIENCE

Social Media

Social media are media for interaction between peopleUse the web to allow users to

interact; exchange contentTwitter; Facebook; Linkedin;

YouTube; FoursquareNew: Google+

KOMU-TV & Google+

Journalists & Social Media

Twitter and Facebook are great ways to: Provide breaking news; update developing

stories; report in real time Development a virtual community based on

shared interests Crowdsource the news

Using a large group of readers to report a news story.

Promote upcoming coverage Remind/promote previously published content Find sources, information Follow “trending topics”

Social Media & You

Think about which social media are best suited to your lifestyle and personality. How often will you participate What kinds of things will you share, what

kinds of conversations will you join? Which “you” do you want to put “out there”

How I Use Social Media

I have personal accounts for the following. Even though they are personal, I am mindful of sharing personal information and try to keep my posts appropriate to the social media tool in question. Twitter Facebook Linkedin YouTube SlideShare

Me & Twitter

I follow about 2000 people/entities Journalists Media outlets (TV, radio, newspapers, digital) Travel Writers Celebrities Bloggers Friends Non-profits Government/politicians PR and marketing people

Me & Facebook

I use PAGES, join GROUPS, check in with PLACES

I share lots of articles (links), photos, some video

Post on walls, send/receive messages, find out about people

About 1,400 friends Actual friends (high school, college, current, new) Former students Journalists Family members Travel

Social Media Practices

I use “Follow Fridays” on Twitter to let people know about “Tweeps” I think are cool, useful, interesting. Or, just people I know and like. (#FF)

Engage in “conversations” about issues in the news, media, trends

I retweet stuff from other other media outlets, usually with a brief comment, if space allows

I use hashtags on Twitter (e.g. #STL, #journalism)

I thank people for following me/friending me & for retweeting my posts

I don’t sync my Facebook & Twitter accounts Populations are very different Don’t want to inundate my friends, followers with the same info

Social Media & You

Your safety and personal space Do you want everyone to know where you are

and want you are doing at all times?

TMI Count to ten before you “over share” or vent

your emotions

Your good name Be mindful of your reputation What impression will the world have of you

via social media?

Engaging with Youth via Social Media

Belize individuals Respect the privacy and virtual space of

children What are youth talking about? Research Trends Warning signs

Engaging with Youth via Social Media

Belize groups on Facebook Youth Voices Global Parish Hattieville Youths Belize National Youth Development Polic

y Consultations Duke of Edinburgh’s Award Program

A cool crowdsourcing case

On the Ground News Reports Uses Facebook & Twitter Originated in Kingston, Jamaica

during Christopher “Dudus” Coke

standoff, 2010 Now continues to provide news about politics,

crime, culture from a grassroots level

How do we read the Web?

Mostly, we scan Jakob Nielsen:

highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)

meaningful sub-headings bulleted lists one idea per paragraph (users will skip over any

additional ideas if they are not caught by the first few words in the paragraph)

Inverted Pyramid Half the word count

F-SHAPE

IN THIS EYE-TRACK STUDY YOU SEE THAT READERS DON’T GET TO THE END

Fun with story forms

Photo galleries/slideshows

Audio slideshows

Link like crazy! Related content Resources

Incorporating audio and video Embedding

EXTRAS: Maps

Makes data and trends real

Provide context

Examples: Wichita Unsolved Murders Stink map Catholic High School Open Houses

EXTRAS: Timelines

Great for trends, historical context, narrative Example: 1969 (New York Times) Example: Inventing the Wheel

Tools

Timelines Create your own: TimelineSetter Create your own: Dipity Create your own: Simile

Surveys Example: Survey Monkey

Polls Example: PollDaddy

Maps embed a MapQuest Map embed a Google Map