social media and restaurants

Social Media And Restaurant MarketingJoel Johnson | 3.4.2009

Social Media Manager

Panchero’s Mexican Grill

1

2

Social Media Defined

social media:

“The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio” (wikipedia: “Social Media”)

direct channels to markets

more voices

3

Social Media Channels

4

5

The Stakes

conversations are happening

finding sphere of influence

low barrier of entry

top of mind

creating sense of ownership

6

7

8

Know Your Audience

where are they?

how do they interact?

what are their goals, interests?

have a clear, unified voice

9

10

Know The Ground Rules

participation, not propaganda

don’t “set it and forget it”

speak the language

follow up on conversations

be present!

11

12

13

14

Be Open and Conversational

“you are what you publish”

clarity of identity

spam, astroturfing

WOMMA: honesty of

relationship

opinion

identity

15

16

17

18

CEO Blogs and Transparency

19

20

Do Something Remarkable

want buzz? do something buzz-worthy

keep it up

measure results: what works?

21

22

23

24

25

Joel Johnson

Panchero’s Mexican Grill

joelj [at] pancheros.com

Follow Panchero’s on Twitter: twitter.com/pancheros

Become a Fan on Facebook: tinyurl.com/pancheros

See the Panchero’s Blog: bobmyburrito.com

26

LinksPanchero’s Mexican Grillhttp://pancheros.com

http://tinyurl.com/pancheros

http://twitter.com/pancheros

http://bobmyburrito.com

Social Media Exampleshttp://www.skribeproductions.com/2009/02/17/a-social-media-strategy-for-restaurants/

http://www.socialmediaexplorer.com/2009/01/30/social-media-for-restaurants/

http://pistachioconsulting.com/twitter-makes-me-hungry/

http://www.youtube.com/watch?v=oM268OyqChg

http://shankman.com/be-careful-what-you-post/

http://twitter.com/comcastcares

http://blogs.sun.com/jonathan/

http://pistachioconsulting.com/twitter-to-go/

http://www.whoppersacrifice.com/

http://www.youtube.com/watch?v=qg1ckCkm8YI

Other Resourceshttp://newsgator.com

http://womma.org

http://yelp.com

27