social media adoption - the ibm story

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Social Media Adoption

The IBM StoryDvir Reznik

IBM Software Group

Dvir Reznik

IBM Software Group

It’s all about the people,

YOU !

What are we discussing today?

W/E 2.0 – what? why? who?

Why should I care?

The IBM story

45,000,000 content consumers250,000 publishers

User-Generated Content

Published Content

Partially based on Dion Hinchcliffe’s Web 2.0 blog

Web 1.0 - Reading

1,000M content consumers80,000,000 publishers

User-Generated Content

Published ContentCollective Intelligence

Partially based on Dion Hinchcliffe’s Web 2.0 blog

Web 2.0 - Participation

The Long Tail

amazon.com sales

Amazon.com inventory: 3m books

Barns and Noble store: 200k books

iTunes songs

The Long Tail

Social computing enhances social networks

Social x, Social y, Social z

What are we discussing today?

W/E 2.0 – what? why? who?

Why should I care?

The IBM story

Change…

You are the next workforce – Gen Y

97% own a laptop

94% own a cellphone

76% use instant messaging

15% of them are connected, 24/7

34% consider the web as their primary source for news

28% are blggers, 44% are readers

75% of students manage their life via facebook

Connecting to the Net.Generation: What higher education professionals need to know about today's students, NASPA; First edition (March 29, 2007)

E2.0 Adoption

'Businesses that won't implement Web 2.0 tools will

stay behind'

Darko Herlick, Gartner VP and CIO

E2.0 solutions can help corporations:

Lead the market with product innovation – shorter dev cycles

Enable the new generation to get updated, faster

Harness the knowledge of retirees

Respond to customers, faster and more accurate

What are we discussing today?

W/E 2.0 – what? why? who?

Why should I care?

The IBM story

Communities

Blogs

Dogear

Activities

Profiles

2002 2005 2008

ENTERPRISE 2.0 AT IBM

Persona Bluepages & Persona redesigned ConnectionsProfiles

BlueGroups Community tools Community Map ConnectionsCommunities

BlogCentral ConnectionsBlogs

Dogear ConnectionsDogear

Instant Collaboration

OpenActivities ConnectionsActivities

ActivityExplorer

19

20

ACL – 7 LevelsACL – 7 Levels

PersonalizationPersonalizationFunction Based AccessFunction Based Access

Low Cost ChannelLow Cost Channel

Web 2.0 and UGCWeb 2.0 and UGC

Profile based PersonalizationProfile based Personalization

21Template Documentation

Blog Central Dogear

Lotus Connections

Enterprise Tagging SystemHannover

Fringe3/4

DB2 on Rails

Podcasting Pilot

TAPThe River

Lasso Effective Meetings

Wiki CentralEnterprise Mashups

XING

Forums On The Web

Tommy!

ThinkPlace

PassItOn

BlueMail

QEDWiki

Activity Centric Computing

The Greater IBM Connection

WebAhead

SameTime 7.5.1

OpenAJAX Lotus QuickrMany Eyes

w3 Media LibraryRSS

Cattail

Beehive

Something old …ISSI is the OLD way to get software from IBM … Supported by IBM so you can call the help desk

The NEW way to get software at IBM …TAP = Technology Adoption Program … where ideas come to life!

Holds over 514,000 profiles and is the hub of user requests & all applications authentication for IBM.

Home of over 364,351 bookmarks with 917,562 tags. Serving a contributor population of 11,597 with enterprise search access to all IBMers.

Houses 361 public communities, 154 private communities with over 3,800 unique members.

Enables ad hoc collaboration with over 29,735 active activities for 56,633 users.

Hosts 10,847 weblogs, 89,682 entries with 37,349 users and 18,758 tags. Used by IBMers as a source of idea and information sharing.

Social media @ IBM

Connecting and empowering IBM’ers so they can respond faster using innovative

solutions

IBM’s Bluepages ….(basic profiling)

Advanced Profiling

Fringe Automatic pulls from public sources

Beehive Personalized profile (like Facebook)

Social BookmarkingLotus Connections Dogear = IBM Social Bookmarking

Store your bookmarks centrally

Share your bookmarks

Tag your bookmarks

Improve searchability

Maintain a common set of reference materials for a community or team

A relatively small number of people dogear

BUT

All 350,000 employees can benefit

CattailCattail is person-centric file sharing

Buddy Lists

My Collections

Search Cattail for files of interest like you would Google

Search for People

Set up your watchlist

Keep it SOCIAL!

What have we discussed today?

W/E 2.0 – what? why? who?

Why should I care?

The IBM story

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Thank you! Questions?