social media: a land of elves and myths

Social Media: A Land of Elves and Myths

Map of where to get the best hotdog

Me

This is Where I Lived last night…

And of course, you are probably just as bored as

me of this….

Myth number 1:Everyone is talking about Social Media so I need to

66% of

marketeers believe they should be investing budget into social media

* E-marketer

73% of

marketeers admit they don’t know what social media can do for them

* E-marketer

Fact number 1:Social Media are simply channels where people share their passions, congregate and discuss interests

If you are thinking solely about social media then you are missing the important point…..

The Whole Consumer Journey has changed

Socialise the website experience

e.g. Like functions, shares

Use social monitoring technologies to identify “Active consumers”

Fuel Conversation with relevant

content to discussions

Reward social interaction and loyalty e.g. Group Discounts

Socialise the website

experience e.g. Like

functions, shares

Use social monitoring technologies to identify “Active consumers”

Fuel Conversation with relevant

content to discussions

Reward social interaction and loyalty e.g. Group Discounts

Use social monitoring technologies to identify “Active consumers”

Socialise the website

experience e.g. Like

functions, shares

Use social monitoring technologies to identify “Active consumers”

Fuel Conversation with relevant

content to discussions

Reward social interaction and loyalty e.g. Group Discounts

Myth number 1:You need to be thinking about Social MediaFact: Think about your core Social Strategy

Myth number 1:You need to be thinking about Social MediaFact: Think about your Social StrategyMyth number 2:Its important to be social because the

numbers are big

500m users spending 30mins per day

2bn views of videos per day, 24hours uploaded per min

75m members in 200 countries 20bn tweets

And when you have 317,000 potential linchpins you can create a storybook of

positive conversation

Myth number 1:You need to be thinking about Social MediaFact: Think about your Social StrategyMyth number 2:Its important to be social because of the

numbersFact: Linchpins are more important than

numbers, 1 can make all the difference

Myth number 1:You need to be thinking about Social MediaFact: Think about your Social StrategyMyth number 2:Its important to be social because of the

numbersFact: Linchpins are more important than

numbers, 1 can make all the differenceMyth number 3:You need to publish content

The most popular reason for people to follow brands or engage with brands in social channels was…….

To receive discounts.

Brands that help me Save

Money Brands that give me social

currency

Ladies you know you want

@Huffington Post

• 180+ personalised videos• 18m views• 22,500 comments

Start Here End up Here

• Personalised Information• Qualitative led• Free

• Information segmented to different areas of business/business requirements• Qualitative and Quantitative information• Paid for

Listen

Study

Publish and Activate

Host

ed

Pla

tform

Dir

ect

ion

al

Pla

tform

What I hope you will think about when you think about social strategy..

TAKK!Stories to: mattbb@thebrooklynbrothers.com