social media: a land of elves and myths
DESCRIPTION
A presentation first presented in Iceland at the iMark conference. It encourages companies to focus on social business strategy rather than social media strategy and figure out what they could do.TRANSCRIPT
Social Media: A Land of Elves and Myths
Map of where to get the best hotdog
Me
This is Where I Lived last night…
And of course, you are probably just as bored as
me of this….
Myth number 1:Everyone is talking about Social Media so I need to
66% of
marketeers believe they should be investing budget into social media
* E-marketer
73% of
marketeers admit they don’t know what social media can do for them
* E-marketer
Fact number 1:Social Media are simply channels where people share their passions, congregate and discuss interests
If you are thinking solely about social media then you are missing the important point…..
The Whole Consumer Journey has changed
Socialise the website experience
e.g. Like functions, shares
Use social monitoring technologies to identify “Active consumers”
Fuel Conversation with relevant
content to discussions
Reward social interaction and loyalty e.g. Group Discounts
Socialise the website
experience e.g. Like
functions, shares
Use social monitoring technologies to identify “Active consumers”
Fuel Conversation with relevant
content to discussions
Reward social interaction and loyalty e.g. Group Discounts
Use social monitoring technologies to identify “Active consumers”
Socialise the website
experience e.g. Like
functions, shares
Use social monitoring technologies to identify “Active consumers”
Fuel Conversation with relevant
content to discussions
Reward social interaction and loyalty e.g. Group Discounts
Myth number 1:You need to be thinking about Social MediaFact: Think about your core Social Strategy
Myth number 1:You need to be thinking about Social MediaFact: Think about your Social StrategyMyth number 2:Its important to be social because the
numbers are big
500m users spending 30mins per day
2bn views of videos per day, 24hours uploaded per min
75m members in 200 countries 20bn tweets
And when you have 317,000 potential linchpins you can create a storybook of
positive conversation
Myth number 1:You need to be thinking about Social MediaFact: Think about your Social StrategyMyth number 2:Its important to be social because of the
numbersFact: Linchpins are more important than
numbers, 1 can make all the difference
Myth number 1:You need to be thinking about Social MediaFact: Think about your Social StrategyMyth number 2:Its important to be social because of the
numbersFact: Linchpins are more important than
numbers, 1 can make all the differenceMyth number 3:You need to publish content
The most popular reason for people to follow brands or engage with brands in social channels was…….
To receive discounts.
Brands that help me Save
Money Brands that give me social
currency
Ladies you know you want
@Huffington Post
• 180+ personalised videos• 18m views• 22,500 comments
Start Here End up Here
• Personalised Information• Qualitative led• Free
• Information segmented to different areas of business/business requirements• Qualitative and Quantitative information• Paid for
Listen
Study
Publish and Activate
Host
ed
Pla
tform
Dir
ect
ion
al
Pla
tform
What I hope you will think about when you think about social strategy..
TAKK!Stories to: [email protected]