social marketing opportunities

Social Marketing Opportunities

Pacific NW forests...

“Forests are the lungs of our land,

purifying the air and giving fresh

strength to our people.”

--Franklin Delano Roosevelt

Our mission

NNRG exists because healthy working forests are essential to our world.

Our mission is to use the marketplace to restore forests and local economies

Our goals

Increase the number of acres certified under the

Forest Stewardship Council certification system

Provide the tools and information that landowners

need to sustainably manage their forest

Improve the economics of sustainable forest

management by building market opportunities

“Unless someone like youcares a whole awful lot,Nothing is going to get better. It’s not.”

--Dr. Seuss, “The Lorax”

Ecosystem Benefits•Fish and wildlife habitat

•Clean air and water•Biodiversity•Food and fiber

Small forest land owners

Maya Pearl,youngest forester at Highgrove Forest, Grays Harbor County, Washington

Economic Benefits•30% of WA’s timber harvest•Entrepreneurial•Underutilized resource

Small forest land owners

•Raise our profile•Publicize thought leadership• Increase our membership

•Currently, 175 members•160,000 acres

•Raise money•Foundations•Government agencies• Individuals

Goals for Social Media

Project ideas for Social Media

• Promote fundraising and community event on May 10th

• Generate buzz around successes: • Grant awards• New certifications• New partnerships

• Build a recruitment campaign to reach potential new members (forest landowners) for our certification program

• Generate buzz around opinion pieces published in local media outlets, blogs

Contact info: Dan StoningtonExecutive Directordan@nnrg.org206-715-2368