social donor management for jsea conference

Social Donor Management

Dear Ms. Daly,

Boston College High School is the educational foundation of my whole adult life – it presented me opportunities that I did not imagine and taught me the importance of compassion, responsibility, honest and truth. To be a man for others….perhaps the greatest challenge of all in life.

Kindest Regards, David ’86Head of Mergers & AcquisitionsVenture Capital Company

What Would You Do?

4

Fundraising shouldn’t look like this

5

>80% of donor management records have

inaccurate or incomplete career data*

*EverTrue analysis; accurate and complete career data defined as current title, company and industry

is the Social Graph

*Credit: LinkedIn Marketing

is the is the Professional Graph

The Mobile Wave

Entertainment

Commerce

Transportation

Small Businesses

Real Estate

1990s Today

Advancement

15

Social Donor Management

16

Traditional Donor Segmentation

Engagement

AgeReal estate assetsWealth screening Other giving

Class LeadershipReunion AttendanceEvent AttendanceOther Volunteerism

Engagement + Capacity

The Donor Graph

Engagement

LinkedIn Members Are More Likely to Give*…

*represents EverTrue analysis of $3 billion of giving history

Who are these people?Do they give?Should they give?

More Likes = More Giving

*represents EverTrue analysis of $3 billion of giving history

The More You “Like”…

BC High’s Most Socially Engaged Fans

Steve Durant, BC High ‘71 (24 likes)

David Lopes

BC High ’86

Head of M&A

Orient Capital

Paris

In action at Loyola High School of Los Angeles

Successful entrepreneurEngaged on social mediaNon-donor

In Action at Boston University

11 Rated Prospects

$1.7 million pipeline value

In Action at Williams College

11 Rated Prospects

7 Rated Prospects, 20 lapsed donors…

In Action at MIT

13 Rated Prospects…15 lapsed donors

Social Donor Management at BU

>1,400Rated, Socially Engaged, Unassigned Prospects

>14,000Socially Engaged Non-Donors

Think Outside Your Database