social business in action: social business summit sydney

Social Business Design in Action

Robin Hamman (@cybersoc)Headshift Europe

Thursday, 25 March 2010

[headshift clients]Thursday, 25 March 2010

• New Statesman New Media Awards 2008: Winners

• Prospect Magazine Think Tank of the Year Awards 2006: Best website

• New Statesman New Media Awards 2006: Highly commended

• International Information Industry Award 2005: Innovation in Knowledge Management

• New Media Age Effectiveness Awards 2004: Best Public Sector Website

• International Information Industry Award 2003: Best intranet / extranet

• CRM Industry Awards 2003: Innovation of the Year

• International Visual Communication Association Awards 2003: Commended

• Forrester Groundswell Awards 2008: Finalists • HEIST Awards for Education Marketing: Gold • Marketing Week Best Packaged Goods Web

Site: Top 10 placement• Legal Business Best Legal Website: Top 20

placement• Internet Marketing Attorney: Global Top 10

placement• Revolution New Media Marketing Awards:

Best use of new media for customer service• IVCA Awards: Two Runner-up positions• New Media Age Effectiveness Awards: Finalist• New Statesman New Media Awards: Finalist• Central IT Unit, Cabinet Office: example of

best practice

[headshift awards]Thursday, 25 March 2010

[user centred process]Thursday, 25 March 2010

[user centred process]Thursday, 25 March 2010

[One&Other (Sky Arts)]Thursday, 25 March 2010

[opportunities]

real opportunities...

Thursday, 25 March 2010

[opportunity one]

the whole web is your canvas

Go to Your Audience

Thursday, 25 March 2010

[Do the Green Thing]Thursday, 25 March 2010

[Royal Dutch Shell]Thursday, 25 March 2010

[opportunity two]

learn by watching what they say and do

Activate Your Customers

Thursday, 25 March 2010

[MetroTwin (British Airways)]Thursday, 25 March 2010

[Fix My Street]Thursday, 25 March 2010

[MP's Expenses]Thursday, 25 March 2010

[opportunity three]

listen and learn

Learn to Listen

Thursday, 25 March 2010

[people are talking]Thursday, 25 March 2010

[monitoring platform]Thursday, 25 March 2010

[monitoring platform]Thursday, 25 March 2010

[opportunity four]

wherever they are

Engaging With Customers

Thursday, 25 March 2010

[acknowledging problems]Thursday, 25 March 2010

[getsatisfaction.com]Thursday, 25 March 2010

[getting the whole business involved]Thursday, 25 March 2010

[engagement strategy]Thursday, 25 March 2010

[Global Consumer Brand]Thursday, 25 March 2010

[Global Consumer Brand]Thursday, 25 March 2010

[opportunity five]

enterprise collaboration

Working Together

Thursday, 25 March 2010

[BP Marketing Intranet]Thursday, 25 March 2010

[Global Brand Legal Dept]Thursday, 25 March 2010

[opportunity six]

sharing ideas and experience

Wider Collaboration

Thursday, 25 March 2010

[Audience? Producer?]Thursday, 25 March 2010

[Global Investment Group]

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Thursday, 25 March 2010

[Global Investment Group]

Logo LogoLogo

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Thursday, 25 March 2010

[MentorNet]Thursday, 25 March 2010

[MentorNet]Thursday, 25 March 2010

[the beginning]

Social Business Design in Action

Robin Hamman (@cybersoc)Headshift Europe

Thursday, 25 March 2010