sydney taylor's business plan

8/2/2019 Sydney Taylor's Business Plan

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BLOG Caf & Company

[BLOG Caf& Co.]

Sip while you script

CONFIDENTIAL BUSINESS PLAN

April 2011This business plan is the property of BLOG Caf & Company. This copy is to be used for

evaluation purposes only and the information contained herein is not to be disclosed to any partywithout the expressed written consent of BLOG Caf & Company.

Location: 4532 Beach Blvd, Jacksonville Fl. 32212Website: www.blogcafeandco.blogspot.com

Email: [email protected]

Phone: (904) 592-3233

Fax: (904) 592-3333

CEO - Sydney Taylor
http://www.blogcafeandco.blogspot.com/http://www.blogcafeandco.blogspot.com/


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Table of Contents

Nondisclosure Statement.. 2

Executive Summary... 3-4

Business Concepts & Location. 5

Marketing Plan . 6-7

Competitors List...... 8-10

Competitive Map... 11-12

Mission Statement & Floor Plan........... 13

Production Flow...... 14

Critical Path Chart. 15

Sales Forecast. 16-17

Perfect Customer & Crime Rate... 18

Industry Analysis.... 19

Strategy.... 20

Management21-28

Financial Projections.. 29

Break Even Analysis... 30

Cash Flow 31

Income Statement 32

Balance Sheet... 33

Appendix

A. Logo & Menu..... 34-37

B. Map & Population..... 38-39

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C. Resumes

NONDISCLOSURE STATEMENT:We, Consultants, on behalf of the Blog Caf & Company, acknowledge that the informationreceived and generated, directly or indirectly, while working as a Consultant for the Association on

contract is confidential and that the nature of the business of the Association is such that thefollowing conditions are reasonable, and therefore:

I warrant, covenant and agree as follows:

We, or any others employed or engaged by the Blog Caf & Company, agree not to disclose,directly or indirectly, any information with respect to any business conducted by the Association.Without restricting the overview of the preceding, it is agreed that we will not disclose:

Financial information, business plans, strategies for development or growth, or any otherproprietary information not known generally to the public or in the public domain relatingin any way to the business of the Association, or any other information regarding the

management or method of operation of the Association, and

That we will not copy or reproduce, in any form, information provided to us by theAssociation for the purpose of distribution or use outside the scope of the attached contract,and that all documentation provided to us will be returned to the Association unlessotherwise approved, in writing, by the Executive Director of the Association.

This obligation of confidence shall continue after the conclusion of the contract for a period of two(5) years.

I acknowledge that the aforesaid restrictions are necessary and fundamental to the business of theAssociation, and are reasonable given the nature of the business carried on by the Association. I

agree that this agreement shall be governed by and construed in accordance with the Province of__Florida_____. I agree that each provision of this agreement is separate and distinct, and isseverable from all other separate and distinct provisions.

If any of the activities, periods of time, or other matters restricted in this agreement are consideredby a court of proficient jurisdiction as being unreasonable, the court shall have the authority tolimit such matters as the court deems proper in the circumstances and if any provision is void orunenforceable in all or in part, it shall not affect the enforceability of the balance of thisagreement. The Association shall be entitled and has the right to obtain an injunction to ensurecompliance with this agreement.

I enter into this agreement totally voluntarily, with full knowledge of its meaning, and withoutduress.

Dated at the City of _Jacksonville___, in the Province of _Florida___, this ____ day of _____,2011.

Name

Company

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Signature

[BLOG Caf& Co.]

Est. 2011

Executive Summary

BLOG Caf and Company is determined to become a daily necessity for local coffee

addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable

place to meet your friends or to read a book, all in one. We will provide a peaceful and relaxing

environment to enjoy premium coffee, tasty refreshments, and an atmosphere to blog away for

local students, adults, and tourist in Jacksonville, Florida.

With the growing demand for high-quality gourmet coffee and great service, BLOG Caf &

Company will capitalize on its proximity to the University of North Florida, Jacksonville

University, and Edward Waters College campus to build a core group of repeat customers. BLOG

Caf & Company will offer its customers the best environment, space, and prepared art coffee in

Jacksonville, Florida that will be complimented with pastries, as well as magazines, computer

loaners and study rooms, that its patrons can use to enjoy their visit. The

company will operate a 2,300 square foot two-story coffee bar within a short distance from the

University of North Florida, Jacksonville University, and Edward Waters College campus. We are

asking for $400,000 to build and expand our company through a three-year payback plan and 10

percent interest. The company is expected to grow sales revenue from $400,000 in FY2011,

$450,000 in year two, and $500,000 in year three. BLOG Caf and Company will strive to

maintain a 65% gross profit margin and reasonable operating expenses. We will see net profits

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grow from $250,000 to $350,000 during the same period.

When it comes to our coffee and refreshments, it is all about quality. Our coffee is made

from the finest coffee beans, poured as art, and our refreshments are nutritious, healthy, yet

delicious. We want to make our customers feel right at home. We have a relaxing atmosphere and

we strive to make life long relationships with our customers by treating them like our own family.

When a customer can sit in our caf for hours enjoying whatever hobby, whether blogging,

meeting up with friends for lunch, or catching a good read, our job is done. Our caf is a place

where you can wind down at the end of your busy day and feel right at home. We are not just a

caf; we are part of a community. We are responsible for bringing together our customers, and

neighborhood together daily. We

offer 24 hour access to members who may need to pull an all-nighter. BLOG Caf and Co. has

differentiated itself from its competitors in a variety of ways. The caf will have plenty of areas to

relax, from the bar stool area, couch area, personal studies, and the outside area. Our main focus

will be for events, like spoken word, talent shows, organization gatherings and professional

meetings. Our caf caters to everyone, which is why we feature a two-story styled caf. BLOG

Caf and Company can be utilized for any event. With numerous surroundings university

campuses and an increasing number of tourists throughout the year, growth and expansion are

promising for BLOG Caf and Co.

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Business Concepts & Location

Name of company: Blog Caf

Form of business: Partnership

Location of the business: 4532 Beach Blvd, Jacksonville Fl. 32212

The location of BLOG Caf & Company will be in Jacksonville, Florida. It will be a one

acre site. The land includes city water, electricity, and excellent roads for parking. We can be

reached at (904) 592-3233 so that our customers can contact us easily. We will start off with two

company computers to keep track with of sales and other important company information like

membership access.

We will accept VISA, MasterCard, and other major credit cards. We will have at least one

person by the phone during business hours at all times. Our business hours are 24 hours, members

only from 11:00 p.m-7:30 a.m.

Description of your product or services:

Bottle Drinks: Coca Cola, Mello Yellow, Fanta, Sprite, Dasani, Milk

Brewed Coffee,Chocolate Drinks & Espresso Beverages.

Fruit: Fruit cups, Apples, Oranges, Grapes, Mangos, Strawberries, Peaches, Pomegranates

Bakery: Muffins, Coffee cakes, Lemon cakes Breakfast: Bagels, Bacon egg and cheese

biscuit/croissant, cheese eggs and spinach sandwich, turkey sausage, Oatmeal.

Salads: Chef, Caesar, Cobb, Chicken, Pasta Sandwiches & Wraps: Turkey & Swiss sandwich,

Spinach & Egg wrap, Thai chicken wraps, Bacon wrapped stuffed Jalapenos, Chicken Caesar

Salad Wrap, BLT sandwich, Cucumber sandwich.

Yogurt: Strawberry Yogurt, Cherry Yogurt, Blue Berry Yogurt, Raspberry Yogurt.

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Marketing Plan

The most effective method of marketing for the Blog Caf and Company is word of

mouth. Before any print ads are released to the public, we will go to local businesses and campuses

to spread the word about Blog Caf and Company. We will meet with local organization members

such as Fraternities and Sororities to book our event rooms for the local organizations meetings,

events, or socials in hopes of partnering with them. Showing up to local events with our logo

printed paraphernalia will also aid in advertising and should prove effective in the long run.

Advertisements will be published in the local newspapers: Florida Times Union and Florida

Star. Flyers will be distributed all over the area as well. These advertisements will create a buzz

around town about the grand opening of Blog Caf and Company. The advertisements will be

submitted for publishing in a timely manner in order to follow publishing schedules and

procedures. Prices for the newspaper ads are as follows:

Florida Times Union

Daily Saturday Sunday/ Holiday

Black & 1 color $1480 $1650 $1725Black & 2 color $1810 $1975 $2065Full Color $2155 $2485 $2580

Florida Star

Standard Ads:

$16.50/ column inch

Classified Ads:

3 column lines- $12- $4 /each additional line

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We will establish a webpage to provide customers with Blog Caf and Company

information, visuals of our caf, services and products that will be offered, contact information,

pricing, and address of the business. We also will have the membership cards information and

benefits on the website.

The last form of advertising will be billboards in the area. Blog Caf and Company are

certain that this means of advertising will be very affective. Therefore, we will use Outdoor

Advertising Services, Inc to get a daily billboard ad for the company. Billboards are visible to

anyone driving to their destination. Billboard ads will probably be the second most effective means

of advertising for Blog Caf and Company. The daily billboard advertising price will be as

follows:

Daily Billboard:

$300/day- 14 days- $4200

Competitors List

Starbucks

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2 Independent Drive, Jacksonville, FL 32202

Hours of Operation

Monday - Sunday - 6am-10pm

*Sometimes closes earlier, depending on location.*

Strengths and Weaknesses

Strengths: Brand

Weaknesses: Closing time, small space, lack of sitting area.

Cool Moose Cafe and Bistro

2708 Park Street Jacksonville, FL

Hours of Operation

Tuesday-Friday - 8am-3pm

Saturday - 8am-4pm

Sunday - 8am-2pm

Monday- Closed


Strengths:Breakfast & Lunch and Self-Serve Coffee Bar

Weaknesses: Closes early and do not open on Mondays

Casbah Caf

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3628 Saint Johns Avenue Jacksonville, FL 32205

Hours of Operation

Daily: 11am-2am


Strengths: Alcoholic beverages

Weaknesses: Smoking is allowed and dangerous environment

Mambos Cuban Caf

2158 Mayport Road #6, Atlantic Beach, FL 32233Hours of Operation

Sunday 11:00 AM 4:00 PM

Monday-Thursday 10:00 AM 4:00 PM

Friday & Saturday 10:00 AM 9:00 PM


Strengths: Located in a plaza

Weaknesses: Closes early and no variety of foods

Village Bread Caf

5215 Phillips Hwy # 3, Jacksonville, FL 32207-7990

Hours of Operation

Daily: 8pm till 2am

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Strengths: Huge menu

Weaknesses: Boring environment

Free Bird Caf

200 1st Street North, Jacksonville Bch

Hours of Operation

Daily: 8pm till 2am


Strengths: Tons of events and 700 "standing room"

Weaknesses: No food & no re-entry

Cafe 331

331 West Forsyth Street, Jacksonville, FL 32202-4307

Hours of Operation

Unknown


Strengths: Seating 149, downtown area, breakfast, lunch, dinner

Weaknesses: 18yrs+

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Competitive Map

ORTHODOX

UNORTHODOX

# OF CUSTOMERS *COST PER # OF BLDG

PER DAY CUSTOMER

Starbucks 365 $6.00+ 34

Cool Moose Cafe 200 $5.00+ 1

and Bistro

Casbah Caf 100 $10.00+ 1

Mambos Cuban 100 $7.00+ 1

Cafe

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Most well-known,internationally caf thatbrings in the mostcustomers daily.

A family environmentwith a catchy, attractinglo o.

Culture style businessthat is popular for belly

dancing and alcoholicbevera es.

This caf caters toCubans, which alsosells alcoholicbeverages.


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Village Bread 70 $6.00+ 1

Cafe

Free Bird Caf 250 $20.00+ 1

Cafe 331 225 $8.00+ 1

*This list is our major competitors in Jacksonville, FL area*

Competitive barriers are the conditions that may make it difficult, or even impossible, for a

firm to compete in a market. Researchers at BLOG Caf & Company have studied the industry and

identified various issues that were problematic in the start-up of other companies. Potential issues

are competing with other cafs that have already established goodwill and longevity. Macro-

economic factors such as, market inflation, consumer spending and business spending could also

impact the market. Market inflation could be defined as persistent increase in the level of consumer

prices or a persistent decline in the purchasing power of money, caused by an increase in available

currency and credit beyond the proportion of available goods and services. Consumer and business

spending could also impact the profitability of your business because it includes the amount spent

by households in an economy. Competing with businesses with a successful brand name and credit

could be a difficult but, possible feat. The rise or fall of the economy could also impact the

business. For instance, if inflation cost rises or income drops customers could possibly be deterred

from visiting a caf because of its luxury connotation. To prevent such issues BLOG Caf & Co.

has prepared a contingency plan which includes various promotions to keep a substantial amount

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This caf focuses onpastries.

This caf is similar toour business whoeverthey only offer livesho s.

This caf has a partyatmosphere, whichrequires an age limit of18 years or older.


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of customers flowing within the caf. Raffles will be given sporadically during events hosted at our

location. We believe that concerts, corporate outings, and album signings could potentially bring in

a sizeable profit. BLOG & Co. will be a great place for people in any situation to Sip while you

script.

Mission Statement

BLOG Caf and Company: creating a peaceful and relaxing environment for customers to

enjoy premium coffee, tasty refreshments, and an atmosphere to blog away.

Floor Plan

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Production Flow

The production flow of Blog Caf & Company involves very little effort from its customers

while using its contemporary library and lobby area. Simply order your refreshment and utilize the

facility. However, the purchase of a monthly membership card could reduce wait lines and an

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expansion of hours. In which, customers will simply purchase the card at the cashier area. The card

expires 4-5 weeks after purchase date. However, more effort is by customers that are interested in

booking an event in our establishment.

When renting out our space, customers must give a 30% deposit at the time of booking to

reserve the area. The usage charge for renting out a space is one hundred and fifty dollars for two

hours. This charge for the space will include an optional clean-up fee of $50. If the hosts or hostess

does not clean up the rental area then they will be charge the $50.

This low cost would appeal to many groups and organizations that do not have a highly

lucrative business. We are catering to the smaller people thus, creating awareness, loyalty, and

longevity. The host will be given the contact information of two staff members to ensure good

communication. The deposit fee with the exclusion of 10% could be refunded to the customer if

the reservation is canceled within a four day before the event.

During the event, customers will have access to cable television, lavatories, chairs, tables,

and a complementary sandwich tray. Local shuttle buses could also be provided to pick up

members from college campus that have booked an event. This action would work as an

advertising tool to generate more business.

Critical Path Chart

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Sales Forecast

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- (36 weeks. Beg. August 5, 2011)


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Our location is conveniently place in Jacksonville, Florida. It is a common area among

several universities and institutes. Our targeted market is the traditional college student but, we

welcome non-traditional students, and others whom are interested in our business.

BLOG Caf & & Company is open to people that would like to enjoy a safe and relaxing

environment without the stress of doing homework or personal projects. The month of August

would not be our maximum month for profit. Because of external factors such as, students are

becoming acquainted with their professors and the course, it symbolizes that these students may

not have a heavy workload. However, to make this negative factor work for the functionality of the

business we will be promoting our services and products.

Written advertisements will be published in the newspapers of campus universities such as,

the University of North Florida and in local newspapers such as, the Florida Times Union and the

Florida Star. While, verbal communications will be given through school radio stations at little to

no charge to our business. As an added incentive to visit our caf, membership cards and gift cards

will be given out periodically.

Engaging features printed on the paper attached to the back of the gift card will gain a

friendly buzz. The months of September and October will be our months to cater to our

customers and establish a great rapport. A variety of refreshments will be offered to satisfy our

customers palates. Acknowledging the diversity of Jacksonville, Florida, we are offering drinks

that may be preferable among varying ethnicities.

Demographically, majority of our customers will be Caucasian, African-American,

Hispanic, and Asians. For example, to cater to the Hispanic appetite we will sale drinks that are

rich tasting and spicy. Our menu would be based upon years of studies from secondary sources that

have shown that Hispanics favor chocolate cayenne infused beverages. We will offer the option of

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purchasing drinks that cater to a specific ethnicities taste. Hopefully, this action will minimize the

amount of products purchased by our company. This action could allow our firm to buy in bulk and

still maintain a descent cliental. However, people will be given the option of mixing their favorite

flavors. These could be done to attract customers that commonly order the same drinks in different

locations.

November would be a great month for our business, being that students would be

preparation time for finals. December could potentially be a profit-reduction month due to winter

breaks and holidays. January 1, 2012 and thereafter would be productive because we have

established what products or services are successful in the business, a great brand name, and

goodwill with our cliental.

Perfect Customer & Crime Rate

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The perfect customers are around the ages of 18-24 college students who are from the

surrounding universities such as Edward Waters College, Jacksonville University, Jones College,

FFCJ, University of North Florida, Nova South University, University of Phoenix-North Florida

Campus, and Troy University. The students will consist of individuals who want a place where

they can relax in a quite environment while enjoying the lovely luxuries of the BLOG Caf and

Company.

A little over 800,000 people

live in Jacksonville and

around 1,450,000 people

live in the Greater

Jacksonville Area

(Jacksonville itself PLUS

Orange Park, Jacksonville

Beach, Baldwin, etc.). Within 5 years, Jacksonville is estimated to have nearly 1,000,000+

residents and 2,000,000+ residents living in the Greater Jacksonville Area because of the growing

number of jobs and companys.

According to City-data, in 2010 the crime rate in Jacksonville, Florida decreased from last

years. There was a total of 99 murders 200 rapes, 2,359 robberies, 4,096 assaults, 11,306

burglaries, 27,000 thefts, 2721 auto thefts, and 100 arsons reported. According to these data, we

will have security available at the BLOG Caf & Company, so that our customers will feel safe.

Industry Analysis

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The industry that we plan to compete in is the restaurant/store business, with a specialty in

entertainment and events. This industry is currently occupied with companies that offer services to

customers to sit and enjoy his or her meal. The standard caf is free to enter and few businesses

have free Wi-Fi in Jacksonville, Florida. These businesses usually provide services during the day

for breakfast and lunch. A few businesses serve dinner as well.

BLOG Caf and Companys specific role in this industry is unique. We are passionate

about making our customers feel right at home. We have a relaxing atmosphere and we strive to

make life long relationships with our customers by treating them like our own family. We will

carve out a niche market in the industry where we specifically target a college campus during

orientation or homecoming and provide a peaceful and relaxing, comfortable atmosphere to our

customers who are in the downtown Jacksonville area.

Strategy

The Blog Caf and Company competes on differentiation not by offering the lowest cost

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product, but by offering a unique combination of the capacity of most cafs services coupled with

luxuriousness of spacious sitting area in our coffee house/ lounge. We are in business to cater to

local residents and students who want to work, study, or just partake in any hobby at any time of

the day. We want to provide an environment where customers feel right at home doing whatever it

is that makes them happy. BLOG Caf and Co. offers 24 hour access to members who may need to

pull an all-nighter. We are ready for the world.

Management Plan

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List of jobs needed in the business:

Back of the House:

Baker, Baker assistant, dishwashers, janitors, and I.T. Solutions Manager.

Front of the House:

Manager, assistant manager, food server, host/hostess, cashier, receptionist, and security guard.

Host/ Hostesses Job Description:

Restaurant hosts and hostesses serve as personal representatives of the restaurant for which

they work. They are in charge of making reservations and greeting guests when they arrive at the

restaurant. They also seat the guests and make sure that they enjoy their meal. Hosts and hostesses

try to give guests a good impression of the restaurant by greeting them in a warm, friendly manner.

If guests have to wait to be seated, hosts and hostesses make them comfortable while they wait.

The guests are

given an idea of how long they will have to wait and are seated in a waiting area. Sometimes hosts

and hostesses suggest that the diners wait at the bar and have a drink. Hosts and hostesses locate a

table that is the right size for the guests, take the guests to the table, and give them menus. They

may also assist guests in seating small children, or fill their water glasses. While greeting incoming

guests, hosts and hostesses must take care of guests who are leaving.

Earnings depend on the

restaurant, with expensive restaurants generally paying higher salaries. According to the U.S.

Bureau of Labor Statistics, hosts and hostesses earned a median wage of $7.52 per hour in 2004.

Their wages tend to be higher than that of waitpersons because they usually do not receive tips. (In

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some restaurants, however, they are included in a tip pool that gives them a small share of the day's

tips.) Restaurants often offer full-time employees paid holidays and vacations, health insurance,

and retirement plans. Most hosts and hostesses receive free meals when they are at work.

Cashier Job Description:

Cashiers and some hosts/hostesses receive the money for the guests' food and make change.

To do this they must know how to operate a cash register. Restaurants sometimes have a candy or

cigarette counter. If guests want to buy these items, cashiers add their cost to the guests' checks. In

some restaurants this work is done by a cashier. At the end of their work shifts, cashiers record the

transactions that have taken place and total all guest checks to determine how much money has

been received. These records are used

to balance the accounts at the end of the day. The records are then turned in to the restaurant

manager for inspection.Many cashiers start at the Federal minimum wage, which was $7.25 an

hour as of July 2009. Some State laws set the minimum wage higher, and establishments must pay

at least that amount. Wages tend to be higher in areas where there is intense competition for

workers. Median hourly wages

of cashiers, except gaming in May 2008 were $8.49. The middle 50 percent earned between $7.50

and $9.72 an hour. The lowest 10 percent earned less than $6.88, and the highest 10 percent earned

more than $12.02 an hour. Median hourly wages in the industries employing the largest numbers of

cashiers in May 2008 were:

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Health and personal care stores $8.71

Other general merchandise stores 8.60

Grocery stores 8.59

Department stores 8.38

Gasoline stations 8.16

Similar to other occupations, benefits for full-time cashiers tend to be better than those for

cashiers working part time. In addition to typical benefits, those working in retail establishments

often receive discounts on purchases, and cashiers in restaurants may receive free or low-cost

meals. Some employers also offer employee stock option plans and education reimbursement

plans.

Restaurant General Manager Job Description

General Managers are basically responsible for maintaining the sustained success and

development of the restaurant measure by the volume of the stores total revenue as well as the net

income in relation to the companys goals and sales objectives. General Managers are responsible

for maintaining all aspects of the restaurants operation including purchasing of food and

beverages, implementing quality and cost control, kitchen production, ensure employees

productivity, manage and train the work staff according to the companys standards in operation

and or production. Above all, General Managers need to execute the companys marketing plan

and make sure that it will have the expected results as planned.

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Restaurant General Manager Salary: $48,000.The Restaurant General Manager has the

overall responsibility for directing the daily operations of a restaurant and ensuring compliance

with company standards in all areas of operation, including product preparation and delivery,

customer relations, restaurant maintenance and repair, inventory management, team management,

recruiting and retention of team members, financial accountability, ensuring that the highest quality

products and services are delivered to each customer, and other duties as required or assigned.

Salary ranges from 43,822-80,775. If the manager has a degree an increase wages would be given.

Top Degrees Salary Range

Bachelor of Arts (BA/AB) $51,767 - $83,491Bachelor of Science (BS/BSc/SB), Business Management $45,163 - $85,497Master of Business Administration (MBA) $77,337 - $128,082Bachelor of Science (BS) $54,977 - $100,841No Degree $42,572 - $70,933

Restaurant Assistant General Manager Job Description

Assistant Managers are expected to provide a hundred percent managerial support to the

restaurants general manager and must also be equally committed with regards to implementing

store policies, marketing strategies, operating procedures, customer service, staff training and

development, and the determination in achieving the budgeted goals and profit growth. Assistant

General Managers also have to assume the role as a Training Manager and during the absence of

the General Manager, he or she will also have to be responsible for the entire operation of the

restaurant.

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http://www.payscale.com/research/US/Degree=Bachelor_of_Arts_(BA%2FAB)http://www.payscale.com/research/US/Degree=Bachelor_of_Science_(BS%2FBSc%2FSB)%2C_Business_Managementhttp://www.payscale.com/research/US/Degree=Master_of_Business_Administration_(MBA)http://www.payscale.com/research/US/Degree=Bachelor_of_Science_(BS)http://www.payscale.com/research/US/Degree=No_Degreehttp://www.payscale.com/research/US/Degree=Bachelor_of_Arts_(BA%2FAB)http://www.payscale.com/research/US/Degree=Bachelor_of_Science_(BS%2FBSc%2FSB)%2C_Business_Managementhttp://www.payscale.com/research/US/Degree=Master_of_Business_Administration_(MBA)http://www.payscale.com/research/US/Degree=Bachelor_of_Science_(BS)http://www.payscale.com/research/US/Degree=No_Degree


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Assistant Managers are also expected to have the proficiency in supervising and managing

operations to attain the targeted goals for food and beverage costs as well as in providing support

when it comes to food handling, waste control, and setting sales forecasting. Restaurant Assistant

General Manager Salary: $42,000.As an Assistant Manager, your responsibilities will include

recruiting, training, developing and motivating your employees, providing excellent customer

service, and implementing corporate strategies and developing sales ideas.

As with any position, having more experience usually means an assistant restaurant

manager will earn higher wages. For example, a new assistant manager earns between $25,142 and

$32,831 annually, while one with five to nine years of managing experience earns between $29,721

and $39,829. With over 20 years of experience an assistant restaurant manager can expect to earn

between $33,735 and $45,942, according to PayScale as of December 2010.

Food Server Job Description

Restaurant & Bakery Food Server include taking orders and serving food and drinks while

obliging to fulfill every need of customers in a very friendly and polite manner. They also need to

greet customers as they enter or leave the restaurant, provide answers to customer service related

questions, and provide helpful suggestions to customers with regards to food, drinks, and excellent

customer service. Food Servers must also efficiently relay all food orders to the kitchen and or

service bar through the POS terminal. They also have to present customers the check and accept

payment, make correct change or complete the appropriate change card system. Restaurant &

Bakery Food Server Salary: $18,000

Restaurant Dishwasher Job Description

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Dishwashers are responsible for maintaining the interior and exterior of the building and

must make sure that the dish machine is properly used and cared for using the companys standard

maintenance procedure. Dishwashers are also required to keep a clean and fresh supply of china,

silverware, utensils, and glassware for the kitchen use. These kitchen functions may change over

the course of work shift but all standards responsibilities are to be maintained in accordance to the

companys procedural guidelines. Dishwashers are expected to wash all items one hundred percent

clean every time during their shift and must restock all necessary items for performing their job

such as soap, cleaning utensils, rags, and other related items. Restaurant Dishwasher Hourly

Salary: $6.25

Solutions Project Manager Job Description:

The Solutions Delivery Project Manager is responsible for the selection, development,

and maintenance of application systems for assigned functional areas. The Solutions Delivery

Project Manager works closely with Business Solutions and user management in the scheduling,

development, and implementation of new software systems and in the maintenance of current

systems. The Solutions Delivery Project Manager plans, structures, and controls assigned projects

providing timely status reporting to key management team members. The Solutions Delivery

Project Manager is in a leadership role and mentors the project team to ensure the success of

assigned projects. Additional responsibilities include participating in the recruiting, interviewing,

and hiring of Solution Delivery personnel and managing the development of assigned staff. Salary

ranges 49,000-99,000.

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Security Guard Job Description:

Security Guards are given the responsibility of providing direct protection of property and personnel from

illegal activity. Guards typically focus on one item or location but tasks can vary from one employer to

another. This lucrative career awards security guards great benefits for crucial and attentive work they do.

Duties may include:Respond to reports of suspicious activity, call for Assistance, monitor alarms and TV

cameras detain criminal offenders, screen persons and freight.

Top Degrees Hourly Rate

High School Diploma $9.58 - $12.91Associate of Applied Science (AAS), Criminal Justice $9.82 - $12.28Bachelor of Science (BS/BSc/SB), Criminal Justice $9.92 - $14.41No Degree $10.43 - $16.70Bachelor of Arts (BA/AB) $10.01 - $12.77

Receptionist Job Description:

The receptionist receives incoming calls, determines the nature of each call and directs the caller

to the appropriate person or department. Answers basic inquiries and takes messages.

Job Responsibilities:

Meet and greet customers in a professional manner

Operate switchboard telephone system

Communicate with callers in a professional, friendly and efficient manner, striving to minimize the

amount of time spent on hold

Take through messages, indicating the callers first and last name, company name if applicable, the time

and the message the caller wishes to leave

Provide basic information to callers who have general inquires

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http://www.payscale.com/research/US/Degree=High_School_Diplomahttp://www.payscale.com/research/US/Degree=Associate_of_Applied_Science_(AAS)%2C_Criminal_Justicehttp://www.payscale.com/research/US/Degree=Bachelor_of_Science_(BS%2FBSc%2FSB)%2C_Criminal_Justicehttp://www.payscale.com/research/US/Degree=No_Degreehttp://www.payscale.com/research/US/Degree=Bachelor_of_Arts_(BA%2FAB)http://www.payscale.com/research/US/Degree=High_School_Diplomahttp://www.payscale.com/research/US/Degree=Associate_of_Applied_Science_(AAS)%2C_Criminal_Justicehttp://www.payscale.com/research/US/Degree=Bachelor_of_Science_(BS%2FBSc%2FSB)%2C_Criminal_Justicehttp://www.payscale.com/research/US/Degree=No_Degreehttp://www.payscale.com/research/US/Degree=Bachelor_of_Arts_(BA%2FAB)


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Assist with filling duties and other administrative tasks as needed

Prepare sales and service gas tickets for the Accounting Department

Serve as a backup to the Sales Department Cashier

Assist the General Manager with various clerical duties as needed

Attend meetings and trainings as scheduled

Perform other duties as assigned

Be friendly, professional, courteous and efficient when working with all customers and employees

Demonstrates behaviors consistent with the Companys Vision, Mission, and Values in all interactions

with customers, co-workers and suppliers.

Salary: $29, 000 - $34, 000

Financial Projections

In the first two quarters of the fiscal year, BLOG Caf and Co. will be devoted to many different

possible events and loyal members through several local colleges and universities. Below is a list

of possible business opportunities for the respective months:

Homecoming

Fraternity and Sorority Events

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Faculty Meetings

Corporate Outings

Orientation

Parties

Speed Dating

Concerts

Spoken Word

Talent Shows

Comedy

Album Signing

Charity Events

General Assumptions

We plan to give away 100 (1 month 24 hour access) membership cards as a marketing

strategy to bring in more customers during our first month in business.

We are assuming to sell 2 membership cards a day in September, 3 membership cards a day

in October, 5 in November, 3 in December.

We are assuming to sell a total of 391 membership cards in the two quarter fiscal year.

($11,730)

We assume to attract hundreds of tourist weekly.

Cash Flow Assumptions

Sales tax is 7%, applicable to purchases.

All acquisitions and expansions will be financed internally; there will be no need for 2nd and 3rd

round financing.

Salaries are set at $20,000 for the first year.

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Break Even Analysis

BLOG & CO.

Break Even Analysis

August 5 , 2011- Ju ly 5 2 012

Year of project

year 0 year 1 year 2 year 3 year 4 year 5 Totals

Net Economic Benefit 0 200000200000200000200000200000

Discount Rate 12% 1 0.8929 0.7972 0.7118 0.6355 0.5674

PV of 0 178580 159440 142360 127100 113480

NPV 178580 338020 480380 607480 720960 720960

One time costs -400000

Recurring costs 0 -25000 -25000 -25000 -25000 -25000

Discount rate 12% 1 0.8929 0.7972 0.7118 0.6355 0.5674

PV of recurring costs 0 -22323 -19930 -17795 -15888 -14185

NPV of All Costs -400000-422323-442253-460048-475935-490120 -490120490120

Overall NPV 230840

Overall ROI (overall npv/ NPV of all costs) 0.47099

Break Even Analysis

yearly NPV cash flow -400000400000450000500000 475000 525000

overall npv cash f low -400000 0 450000 95000014250001950000

Project eak even occurs betwee 2 and 3

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Cash Flow

BLOG Caf & CO. Yearly Cash FlowAugust 5, 2011- July 5 2012

Year 1 Year 2 Year 3 Year 4 Year 5 Cumulative Total

Total Benefits 400000 450000 500000 475000 525000 2350000

Total Costs 150000 150000 150000 150000 150000 750000

Net Benefits 250000 300000 350000 325000 375000 1600000

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Income Statement

INCOME STATEMENT

BLOG & CO.

August 5, 2011- July 5 2012

Revenues:

Cost Of Goods Sold 450000

Operating Income 295000

Total Revenues 745000

Expenses:

Rent Expense 25000

Salaries Expense 400000

Supplies Expense 50000

Utilities Expense 20000

Total Expenses: 495000

Net Income: 250000

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Balance Sheet

BLOG & CO.

Balance Sheet

August 5, 2011- July 5 2012

Account Title Debit Credit

Cash 200000

Account Recievable 90000

Supplies 50000

Equipment 60000

Loan 400000

Account Payable 60000

Common Stock 110000

Revenue 175000

Rent Expense 25000

Salaries Expense 250000

Supplies Used 50000

Utilities Expense 20000

Total 745000 745000

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Logo

[BLOG Caf& Co.]

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Menu

Bottle Drinks:

Coca Cola 1.25

Mello Yellow 1.25

Fanta 1.25

Sprite 1.25

Dasani 1.25

Milk 2.25

Coffee:

Brewed Coffee 1.38

Chocolate Drinks 2.25

Espresso Beverages 2.65

Specialized coffee 2.25

Iced coffee 2.64

Add ons:

Chocolate .50

Caramel .50

Whipped cream .50

Cinnamon .25

Fruit:

Fruit cups 1.79

Whole Apples .59

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Whole Oranges .75

1oz of Grapes .67

Whole Mangos 1.02

1oz of Strawberries 1.75

Whole Peaches 1.13

Whole Pomegranates 2.55

Bakery:

Muffins 1.12

Coffee cakes 1.85

Lemon cakes 1.75

Breakfast:

Bagels 1.95

Bacon egg and cheese biscuit 1.55

Bacon egg and cheese croissant 1.75

Cheese eggs and spinach sandwich 3.95

Turkey sausage biscuit 1.88

Oatmeal 1.25

Salads:

Chef 6.99

Caesar 5.34

Cobb 6.73

Chicken 5.95

Pasta 6.99

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Sandwiches & Wraps:

Turkey & Swiss sandwich 2.79

Spinach & Egg wrap 6.35

Thai chicken wraps 6.99

Bacon wrapped stuffed Jalapenos wrap 5.95

Chicken Caesar Salad Wrap 6.20

BLT sandwich 2.99

Cucumber sandwich 2.05

Yogurt:

Strawberry Yogurt 1.29

Cherry Yogurt 1.29

Blue Berry 1.29

Yogurt 1.29

Raspberry Yogurt 1.29

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Map & Population

* Colleges and Universities by our location in Jacksonville Fl*

A. Edwards Waters College

1658 kings Roads, Jacksonville, FL

Student population 1206

B. Jacksonville University

2800 University Blvd North, Jacksonville FL

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Student population 3212

C. Jones College

5353 Arlington Expy # 1, Jacksonville FL

Student Population 539

D. FCCJ

601 State St. W, Jacksonville, FL


E. University of North Florida

1 UNF Drive, Jacksonville FL

Student Population 16,406

F. Nova Southern University

6675 Corporate Ctr Pkwy # 115, Jacksonville, FL

Student Population 12,756

G. University of Phoenix- North Florida Campus

4500 Salisbury Road, Jacksonville, FL


H. Troy University

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2683 Saint Johns Bluff S #123, Jacksonville, FL


I. Concorde Career Institute

7960 Arlington Expressway, Jacksonville, FL


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