smc athens (april 2012)

Why It Pays To Be

Likeable

Social Media Conference ’12 Athens

April 27, 2012

@DaveKerpen, CEO, @LikeableMedia

Author of @LikeableBook

Slideshare.net/DaveKerpen

Social Media Realities

• Social media is not free

• Social media will not bring you

instant results

• Social media cannot make up

for a bad product or service

#Likeable #SMCgr

Listen First, And Never Stop Listening

#Likeable #SMCgr

Responsiveness Is Not A Choice

#Likeable #SMCgr

#Likeable #SMCgr

#Likeable #SMCgr

Respond To Positive Comments TooIn Your Unique Brand Voice

#Likeable #SMCgr

Meaningful Engagement Cannot Be Mechanical

#Likeable #SMCgr

The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”

#Likeable #SMCgr

Provide Value

10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

#Likeable #SMCgr

Product Marketing

Provide Value

#Likeable #SMCgr

Professional Services

Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency

#Likeable #SMCgr

Inspire Customers To Share Their Stories

#Likeable #SMCgr

Surprise & Delight

• Incentivized fans to take action

• Created meaningful engagement

leading to an increase in sales

• Free Chill Zone day increased

sales 23% over previous Friday

• 50% of sales attributed to

Facebook

#Likeable #SMCgr

Use Social Ads For Perfect Targeting

#Likeable #SMCgr

Don’t Sell—Compel Customers to Buy

#Likeable #SMCgr

A Likeable Brand

#Likeable #SMCgr

Just Remember…

• Listen Up

• Respond To Everyone

• Be Likeable!

#Likeable #SMCgr

“It’s just a cocktail party.”

Thank You!

Feedback/Grand Prize

@DaveKerpen

FB.com/LikeableMedia

@LikeableMedia

dave@likeable.com