small budget, big impact— 23 social media tactics
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The information in this document is private and confidential. You may not disclose this information without prior written consent. © Copyright 2013 DGdesign, LLC. All rights reserved.
Small Budget, Big Impact:
23 Social Media Tactics
Connect with DGdesign:Twitter & Instagram: @SocialMediaDFWFacebook.com/DGdesignbizwww.DGdesign.biz
Download this presentation at Slideshare.net/DGdesign.
Check in and tag your favorite tips with #23SocialMedia by @SocialMediaDFW at #DFWSM.
Connect with Dallas Foodie:Twitter & Instagram: @Dallas_FoodieFacebook.com/DallasFoodieMore profiles at Bit.ly/DFabout
Presented by Danielle Glick,Internet Marketing Director & President,
DGdesign L.L.C.
#23SocialMedia @SocialMediaDFW
Idea SheetPlease Fill In Your Contact Info
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Small Budget?$ – $$$ – $$$$
#23SocialMedia @SocialMediaDFW
Big Impact?Something Measurable
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Build a FoundationDefine Your Marketing Goals
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Raise Brand AwarenessBusiness Goal Option 1
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Increase SalesBusiness Goal Option 2
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Better Customer Service
Business Goal Option 3
#23SocialMedia @SocialMediaDFW
Measure SuccessHow are you going to do that?
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
WHY ____? Tell them why!
(No discount needed.)
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Goal 1: Raise Brand Awareness
Measures for Success:size of your audience, number of interactions,
how did you hear about us
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
1. Claim Your Real Estate
Google Your Business Name
#23SocialMedia @SocialMediaDFW
2. Google+ Local For Google Maps and Apps
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
3. Ask for InteractionsLikes, Comments, and Shares
#23SocialMedia @SocialMediaDFW
4. Facebook Page AdsSponsored Posts & Page Likes
#23SocialMedia @SocialMediaDFW
5. Yelp Ads Rank Above Your Competitors
#23SocialMedia @SocialMediaDFW
6. Foursquare Lists Include Tips Linked to Your Site
#23SocialMedia @SocialMediaDFW
7. Make Videos Google Search Loves YouTube
#23SocialMedia @SocialMediaDFW
8. Offer to Guest Blog For an Audience That Matches Yours
#23SocialMedia @SocialMediaDFW
Goal 2: Increase Sales Measures for Success:
tracked links to website, number of customers, change in sales
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
9. Post Quality Photos With a Tracked Link to Purchase
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
10. Add a Call to Action Tell People How to Buy
#23SocialMedia @SocialMediaDFW
11. Pin ProductsInclude Price in Caption
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
12. Ask for Referrals Do you know someone who may like us?
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
13. Product Videos Demos, Reviews, How-To's
#23SocialMedia @SocialMediaDFW
14. Bring FriendsTurn 1 Ad Into Multiple Sales
#23SocialMedia @SocialMediaDFW
15. Use InstagramInspire People’s Plans
#23SocialMedia @SocialMediaDFW
16. Facebook URL AdsLinked to Your Website
#23SocialMedia @SocialMediaDFW
17. Link to Landing Pages
No Menu, Straight To the WHY, Obvious CTA
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Goal 3: Better Customer Service
Measures for Success:amount of feedback received,
number of issues resolved, number of customers retained
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
18. ListenSet Up Google Alerts
#23SocialMedia @SocialMediaDFW
19. Ask for Reviews Don’t Bribe
#23SocialMedia @SocialMediaDFW
20. Reply to Reviews Thank Each Person for Something Specific
#23SocialMedia @SocialMediaDFW
21. Discuss Problemsin Private
Especially Negative Issues
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
22. Offer Solutions Invite Them to Reevaluate the Change
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
23. Share Customer Stories
People Believe Real People
#23SocialMedia @SocialMediaDFW
© Copyright 2013 DGdesign, LLC.
2-Minute Marketing Plan
1. Define your marketing goal.
2. Choose your tactic.
3. How are you going to measure it?
4. What’s your reason WHY ____?
5. Set a deadline.
Build Your Foundation
#23SocialMedia @SocialMediaDFW
Take ActionTurn in Your Marketing Plan
#23SocialMedia @SocialMediaDFW
#23SocialMedia @SocialMediaDFW
Questions?
Tweet Me @SocialMediaDFW
Download This PPT:Slideshare.net/DGdesign
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