MARKETING BIG ON A SMALL BUDGET: KNOW YOUR C’S

Presented by Sharina Smith

Senior Director of Marketing & Communications

Southwest Baptist University

HOW MUCH BUDGET IS ENOUGH?

Just a little more!

No marketing director feels he or she has enough budget to get the job done!

THE FOUR P’S OF MARKETING

THE FOUR P’S OF MARKETING

Product (or Service)PricePlace (or Distribution)Promotion

THE FOUR C’S OF INTEGRATED MARKETINGCOMMUNICATIONS

THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION

ConsumerCostConvenienceCommunication

THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION

Consumer Cost Convenience Communication

Product (or Service)

Price Place (or

Distribution) Promotion

THE FOUR P’S OF MARKETING

MARKETING BIG ON A SMALL BUDGET MEANS YOU MUST KNOW YOUR C’S

ConsumerCostConvenienceCommunication

CASE STUDIES: FEDEX & FREDDIE’S PIZZA

FEDEX : GLOBAL SHIPPING COMPANY

FREDDIE’S PIZZA : NEIGHBORHOOD PIZZA RESTAURANT IN NEW JERSEY

FEDEX: FOUR P’S OF MARKETING

Product (or Service)PricePlace (or Distribution)Promotion

FEDEX: THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION

Consumer Cost Convenience Communication

Product (or Service)

Price Place (or

Distribution) Promotion

THE FOUR P’S OF MARKETING

FREDDIE’S PIZZA: FOUR P’S OF MARKETINGProduct (or Service)PricePlace (or Distribution)Promotion

FREDIIE’S PIZZA: THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION

ConsumerCostConvenienceCommunication

Product (or Service)

Price Place (or

Distribution) Promotion

THE FOUR P’S OF MARKETING

SO, HOW DO YOU MARKET BIG ON A SMALL BUDGET?

FIRST, CONSIDER THE FOUR C’S OF IMC

THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION

ConsumerCostConvenienceCommunication

1. CONSUMERWho is your potential customer?

2. COSTHow much should your product (or service) cost to attract consumers and pay your bills?

3. CONVENIENCEHow convenient is your product (or service) for your potential consumer?

4. COMMUNICATIONHow will you tell your best potential customer about the cost and convenience of your product and service?

VIDEO from www.SocialMediaEnergy.com

SO, IS SOCIAL MEDIA THE ANSWER TO MARKETING BIG ON A SMALL BUDGET?

SOCIAL MEDIA IS THE ANSWER ONLY IF IT FITS THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION FOR YOUR COMPANY!

MARKETING BIG ON A SMALL BUDGET MEANS YOU MUST KNOW YOUR C’S

ConsumerCostConvenienceCommunication

THANK YOU FOR YOUR ATTENTION TODAY!

For a copy of this presentation e-mail ssmith@SBUniv.edu