six methods of influence for persuasive presentations

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Post on 21-Jun-2015

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A slideshare to support our six-part blog series based on Robert Cialdini’s methods of influencing people, as per his pivotal 1984 text Influence, the Psychology of Persuasion. We have adapted the six methods of influence to illustrate their applicability to the creation and delivery of memorable, more persuasive sales presentations.​ Visit www.activepresence.com/presentation-theory/ to read the posts.

TRANSCRIPT

SIX METHODS OF INFLUENCE FOR

PERSUASIVE PRESENTATIONS

RECIPROCITY

CONSISTENCY

SOCIAL PRO

OF

LIKEABILITY

AUTHORITY

SCARCITY

www.activepresence.com/presentation-theory

www.activepresence.com/presentation-theory

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