[sis] the psychology of space
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TIM STOCK SUMMER 2014
the psychology of spaceStrategic Design & Management Summer 2014
TIM STOCK SUMMER 2014
IMAGE: Flickr /ubac
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humans desire spaceit varies in what people want out of the spaces they use
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“I belong to the land.”
IMAGE: © Barry Skipsey
perspectives of ownershiphow we plan begins with our sense of our position to the spaces we inhabit.
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graffiti culture test ownershipreclaiming spaces as discourse on ownership and meaning.
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the birth of dogtowncultural colonization of under-utilized spaces
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IMAGE: Flickr /ubac
home
play
work
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urban planning seeks to define what is livablecultural identity is reflected in how spaces are planned
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IMAGE: Flickr /Kevin Coles
who do you listen to?if you plan a city around cars… you get more cars.
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parking lots public parks
MOTIVESdon’t live here live here
convenience oasis
parking lots vs. public parksfeatures work based on our perpective of ongoing use
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Improv Everywhere
tourists vs. new yorkerscultural perspectives on how people walk in public.
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who owns the meaning of spaces?can we make a city too tourist friendly?
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IMAGE: Spike Lee as Mars Blackmon
what makes a neighborhood?Brooklyn has meaning beyond the bricks and cement.
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IMAGE: Flickr
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what makes good urban design?“real urban design experts are ordinary people who actually live and work within a community.” - Fred Kent
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IMAGE: Flickr /caruba
more parks
places to hang out
more shops
locally grown foods
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what does the culture aspire to?what methods can we use to read what happens next?
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proxemics kinesiology
GRAND CENTRAL TERMINAL
movementdistances
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the behavior shapes what space meansthe true design of spaces is revealed in their use
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public spacespeaking/performing
social spaceinteractions among acquaintances
personal spacefor interactions among good friends or family members
intimatespace
REFERENCE: EDWARD T. HALL THE HIDDEN DIMENSION (1966)
PROXEMICS
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understanding proxemicshow we interact with the spaces around us is a vocabulary cultivated from birth
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The concept of personal space is an invisible and undefined three-dimensional area surrounding an individual which, when invaded,
causes sensations of nervousness, discomfort and/or embarrassment.
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we are not tigersa tiger’s personal space is 30 feet
what is your personal space comfort zone?
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what spaces make you uncomfortable?
?
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IMAGE: Flickr /gusttythe subwaywe surrender rules of personal space in unique scenarios
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IMAGE: Flickr /doortoriver
“Is it safe in there?” “Can I touch
that?”
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the public bathroompublic bathrooms force us to rewire our body mechanics to mitigate the proximity to the stuff we fear.
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what gets touched?
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IMAGE: Flickr /uberzombie
the hotel roomThe goal of any hotel room is to make you feel as if you are the first person to use it.
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IMAGE: Flickr /WexDub
FirstClass Business Coach
the airline seathow brands manage our sense of space reflects on their relevance and resonance.
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IMAGE: Flickr /WexDub
the idea of premium economyfirst introduced in 1992. for the cost conscious business traveller
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what features should we build into a park?
?
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the control vs. the discoverywhat is a park for?
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anticipated/unanticipated behavioral segmentshow do we imagine the space to be used?
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runners
artistsdaters
sunbathers
adaptive behavioral segments
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understanding how people buy foodcritique one
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understanding how people buy foodcritique one
Union Square Farmers Market
Whole Foods Supermarket
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6 teams of 3 peoplecritique one
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3
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develop a team strategy
3taking notes
taking photos
sketchesget the lay of the land
printing and organizing your data
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mapping out a consumer journey
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mapping out a consumer journey
1 2 3 4 5START FINISH
Union Square Farmers Market
Whole Foods Supermarket
how people buy food
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how does food presentation/display differ?
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how does the language of signs differ?
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how does labels and packaging differ?
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how does level of human interaction differ?
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what technology is used in each?
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how do transactions/payment differ?
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look for “high touch” vs “low touch” gestures
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are people “in the moment” or in “auto pilot”
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how is the experience organized?
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are there different emotional moments in the journey map?
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start with the farmer’s market
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print your data
1. print
2. write the notes on front/back of each image
3. bring your printouts to class tomorrow
write your notes on each printout
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tomorrow we will regroup in class and then study whole foods
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