[sis] consumer journey critique
Post on 13-Sep-2014
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TIM STOCK SUMMER 2014
consumer journey map workshop/critiqueStrategic Design & Management Summer 2014
TIM STOCK SUMMER 2014
the objective is to organize the information so it reveals stories
Data Set Organize the Data1
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visualizing information
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3 types of data visualizations
comparison
temporal/time
heat map
A B
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TIM STOCK SUMMER 2014
mapping out a consumer journey
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TIM STOCK SUMMER 2014
the food shopping consumer journey
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in 5 steps
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please sit in groups of 3 tables
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please sit in groups of 3 tables
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Supermarket
Green Market
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group A group B group C
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have a great July 4th weekend.
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