[sis] consumer journey critique
Post on 13-Sep-2014
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DESCRIPTION
lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.comTRANSCRIPT
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TIM STOCK SUMMER 2014
consumer journey map workshop/critiqueStrategic Design & Management Summer 2014
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TIM STOCK SUMMER 2014
the objective is to organize the information so it reveals stories
Data Set Organize the Data1
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TIM STOCK SUMMER 2014 3
visualizing information
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TIM STOCK SUMMER 2014
3 types of data visualizations
comparison
temporal/time
heat map
A B
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TIM STOCK SUMMER 2014
mapping out a consumer journey
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TIM STOCK SUMMER 2014
the food shopping consumer journey
1 2 3 4 5
in 5 steps
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please sit in groups of 3 tables
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TIM STOCK SUMMER 2014 8
please sit in groups of 3 tables
1 2 3 4 5
Supermarket
Green Market
1 2 3 4 5 1 2 3 4 5
group A group B group C
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have a great July 4th weekend.