shephertz - a complete cloud ecosystem for your apps
Post on 09-May-2015
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What we do
Out Of the Box functionality - APIs and Native SDKs
Reduce Time - Development, IaaS Resource management and Deployment
Reduce Total Cost – Development and IaaS
Reduce Time-To-Market - By as much as 60%
Detailed Analytics - Demography, App data & Usage
Analyze and Improve Key Success Parameters
- User Acquisition, Engagement and Conversion
Make App Developers successful by Offering
By Providing a Complete Cloud Ecosystem across platforms
UI/UX and Front End Logic
(Front-end)
DIY v/s App42 Platform
Significant
reduction in
Development Time,
IaaS cost and Time
to market
Out of Box Services
Do-It-Yourself
Server Side Development
and Skilled Resources
Cloud Management,
Niche Skills and Huge
Cost
High
Development
Time and Cost
Backend
Salient Features
Complete Ecosystem for Cloud Apps
Device Agnostic – Mobile, Web, Social, Gaming
and TV
Tools for User Acquisition, Engagement and
Conversion
Vertical Solution for Gaming
App42 Cloud Ecosystem
Mobile App
Developers
Game
DevelopersWeb App
Developers
App42 Backend APIs
550+ APIs 25+ Modules 18 Native SDKs
Match - Making In-App Chat
Challenge BasedTurn Based
Massive Multiplayer Gaming Engine
Room/Lobby Logic Connection Resiliency
AppWarp – Multiplayer Engine
AppWarpS2 – On-premise Multiplayer
Engine
Develop large-scale MMOs and Casino-style games in significantly less
time
• Add server-side authentication for stricter admission control
• Invoke RPCs on the server from client
AppWarpS2 is available as a one-time license and can be used to
develop unlimited multiplayer games per server machine
• Setup of 300 CCUs (Concurrent users) FREE to start with
GPaaS or Gaming PaaS
You can also host your customized AppWarpS2 Gaming Server on
App42PaaS platform
AppWarpS2 is the on-premise version of AppWarp
You can download the setup and do authoritative server-side coding to
create your own gaming server and host it anywhere you want
User-Engagement Mechanics
App42 Push Notification
Our Push Notification API can be used to send cross-
platform push messages to devices running on iOS,
Android and Windows Phone with a single API call
• Send Image/Text/URLs text-based Push Notifications
• Send messages in Channel Subscription Mode
• Send Scheduled Push as per Time-Zone
• Send out Location-based Pushes
Push Analytics
• Analyze your Push Campaign with App42 Analytics
• Evaluate the number of Push messages sent, delivered
and opened.
Pivot Analysis - Analyze your App Data using Pivot table in AppHQ
console and create custom dynamic reports
Track user activity – See what users are doing on your App, track
time spent on each screen, etc.
Analyze the number of installations of your App across different
devices
Track whether your users are from
Facebook, Twitter, App42 etc.
API usage Analytics
Storage Usage Analytics
Geo Analytics of API calls
AppHQ Analytics
A very useful tool for making Business-related Decisions
42%
25%
8%
8%
17%
App Installations
iOS Android WP7 Blackberry Javascript
Geographical
area giving
maximum API
Hits to your
game
100%
74%
31%
Push Notification Campaign
Sent Delivered Opened
Contd..
Marketing Automation
User Acquisition
Gamification e.g. Gifting, Invites &
Social Posts
Social Invites e.g. FB, Twitter etc.
Virality & Referral tools – Social, Email, Push
Notifications etc.
Retention
Trigger Based Push Notification e.g. To Dormant Users
Push Notification Campaigns e.g. Geo Targeting, Segmentation
Campaigns based on Dormant & Inactive users
Engagement
Session Events e.g. Start/in Session/End
Gamification e.g. Reward Mgmt,
Gifting, leaderboards
In App Recommendation
& Messaging
Conversion
Funnel Management & Segmentation
Trigger based Actions e.g. Drop
Off Points
A/B Testing
Diagnostic Info
Analyze Take Action Monitor
Tools to enhance Conversion
Funnel Management
• Create multiple funnels to track and gather insights on user
behaviour at various levels
• Get conversion metrics such as users acquired vs. retained,
attrition/churn ratio, etc.
• Drive users towards conversion by identifying drop-off points.
Segmented users can be sent customised Pushes to direct them
towards conversion
A/B Testing
• Increase your native App conversions with In-App A/B or Multivariate
Tests.
• Create multiple variants of your App screens, test it on the go, and
make immediate changes to Live App or push out updates to App
Stores
• App42 A/B Testing allows you to do a live-
field test on your current and new In-App
features within the market place.
• Use this service to understand which feature
in your App works the best with users.
Benefits
• Cross-Platform
• Direct access through your Dashboard
• Perform A/B/…/Z testing to try out N
different variants
• Distribute the A/B/…/Z versions in the
market, in any proportion
• Deploy the App with the winning features
without the need to republish it.
App42 A/B Testing
App42 PaaS
• Highly Available and Reliable Platform
• No worry of OS installations, patches, security, firewalls and scalability
• Scaling/descaling of resources as per usage
• Access to App42 Backend as a Service Cloud APIs and Multiplayer Gaming
Engine – AppWarp
• Resource Management from command line as well as management console
• Pay as you Grow Packages.
App42 PaaS
JAVA
GRAILS
SCALA
JSF
SPRING MVC
ROO
STRUTS
PLAY
CLOJURE
PHP
CAKE
RUBY
RAILS
SINATRA
TOMCAT APACHE MONGREL
SUPPORTED
LANGUAGES
SUPPORTED
FRAMEWORKS
APP
SERVERS
SERVICES
Vertical PaaS Solutions other than
General PaaS
• GPaaS – Gaming PaaS
• BPaaS – Backend PaaS
App42 Pricing Plans
FREE* SMALL MEDIUM LARGE ENTERPRISE
PRICE $0/mo. $49/mo. $99/mo. $199/mo.
Custom
Plans
FREE API
CALLS1mn
6mn(7 cents/1000
extra)
15mn(6 cents/1000
extra)
40mn(5 cents/1000
extra)
PUSH
NOTIFICATIONS1mn
6mn(7 cents/1000
extra)
15mn(6 cents/1000
extra)
40mn(5 cents/1000
extra)
BANDWIDTH
(GB)1
6($1.5/1GB extra)
15($1/1GB extra)
50($1/1GB extra )
STORAGE
(GB)1
6(30 cents/1GB
extra )
15(25 cents/1GB
extra )
50(25 cents/1GB
extra )
* - ‘Free Plan’ for Indie Developers
STRAIGHT
(FREE) *FLUSH FULL HOUSE ROYAL FLUSH
PRICE $0/mo. $50/mo. $100/mo.
Custom
Plans
NUMBER OF
MESSAGES2mn
125mn(5 cents/10000 extra)
300mn(4 cents/10000 extra)
NUMBER OF CCU
(Concurrent Users)Unlimited Unlimited Unlimited
NUMBER OF
PLAYERS/ROOMUnlimited Unlimited Unlimited
NUMBER OF
MESSAGES/ROOMUnlimited Unlimited Unlimited
AppWarp Pricing Plans
* - ‘Free Plan’ for Indie Developers
Some of our Customers
Links for Reference :http://www.shephertz.com
http://api.shephertz.com
http://appwarp.shephertz.com
http://app42paas.shephertz.com/
Contact: sales@shephertz.com
Skype: ShepHertz
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