a life beyond apps: the mobile ecosystem - mobile dev summit 2011
DESCRIPTION
Does the world need a better fart game, or does it need a brand that people are willing to invest their time & money in? Apple Store has 500,000 apps. Android Market has 300,000 apps. Nokia hitched the Microsoft bandwagon.Even as smartphone offerings are multiplying in the market, and tablets raining by the day, enabling more consumers to access latest technologies at various price points, the mobile app offerings themselves are maturing. Now, it is no longer worth spending time & energy simply writing an app. Rather, the money lies in building a brand that customers trust. A brand now encompasses an ecosystem, supported by both online & real world presence. The “boring” business rules that have stood the test of time in the real world, are now taking root in the mobile world also. A consistent experience now draws in, and retains users. Enterprises need to deliver a consistent experience across platforms. People will look to invest in familiar brands, no matter which medium.TRANSCRIPT
LIFE BEYOND APPS
Abhay Aggarwal
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Abhay
Hello I’m
2007
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2008
4
5
How’s the mobile industry
shaping up?
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5.3 BILLION PHONES
worldwide
1.5 BILLION Smartphones
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Top 5 Phone Makers
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Top 3 Smartphone Makers
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Top 3 Markets
952 MILLION
900 MILLION ?
327 MILLION
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The Dragon & the Tiger
300MILLIONconnections
sold in 2010
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How does 2011look like?
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450 MILLIONsmartphones
will be shipped
in
201140% of
them will be
me!
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Let’s talk APPS
Sales
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15 BILLION
apps have been
downloaded from Apple App Store
App Sales
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$2.5 BILLION
has been paid to app developers
What does it take to build an app?
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Read a book…
Buy a dev license…
$25 for Android Market
$99/year for Apple
$99 a year + $99 per app
If you build it, they will come…
right?
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THINK AGAIN…
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5 LAKH
APPS
3 LAKH+
APPS
The Good, The Bad, the Ugly…
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$1.5 Billion worth goods sold via mobile app
$3 Billion worth transactions via mobile
One in Four mobile apps are
tried & never used again
Even now, 90% of app devs do not
make a sustainable return on investment
What sells most?
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#1 #2 #3 #4 #5
The future…
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Trends
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Bills
Payment
Mobile
Ticketing
Buying
Goods
Interactive
Marketing
Look beyond apps…
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FULFILL A NEED
Mobile is part of an ecosystem…
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LOCAL
REAL TIME
SOCIAL
(where I am)
(what I’m doing
right now)
(who I’m with,
who I want to
tell about what
I’m doing)
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33% check/update
status via mobile
50% tweet using
mobiles
200 MILLIONdaily views through mobiles
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Gang of Four
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APPLE
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APPLE
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Stake a Presence in Mobile
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Identify your businessIDENTIFY YOUR BUSINESS
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Ad supported revenue model is not the only way to go, and is not sustainable in the long run.
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Ads are short term
Don't just build an APP, build an API
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Build an API
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Environment Matters
Mobile
SocialCloud
INDEPENDENT…
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Environment Matters
Mobile
SocialCloud
…or in harmony
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NFC: The NEXT FRONTIER
• Stands for Near Field Communication
• Works on Short Range Wireless technology
• Based on RFID tech
• Technology enabler, not replacer. It complements existingtechnology.
• A way to transmit and receive very small bits of information,wireless, at very close ranges (limited to few centimetres max)
• 1 out of every 5 smartphones expected to be NFC enabled by2015.
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What is NFC & how does it work?
• There's a lot of Money! Mobile based commerce is increasing
• Mobile Payments To Triple To $670 Billionby 2015
• 141 Million people spending $86 Billion Using Mobile Payments
• Paypal alone seeing $3 Billion Using Mobile Payments in 2011
• iPhone 5 expected to have NFC; Google Nexus S already has it
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Should we be interested?
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How & Where will NFC be used?
In Summary
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• Growth will be driven by Asian markets, particularly China &India.
• Mobile Browsers are getting better all the time, and willbecome as powerful as their desktop equivalents.
• Security concerns by corporates will be taken care of, leadingto extensive adoption by business users.
• Tablets will grow exponentially & replace laptops forlightweight uses.
• Mobile wallet technology & NFC will revolutionise paymenton mobile
• High speed networks will make mobiles & tablets the primary,and in many cases, the only means of accessing the Web.
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One last thing…
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Design is not just what it looks like and feels like.
Design is how it works.
Steve Jobs
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ReferencesMobile Stats
• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
• http://blog.socialcast.com/e2sday-mobile-affairs/
Google Sets Role in Mobile Payment
• http://online.wsj.com/article/SB10001424052748703576204576
226722412152678.html
Near Field Communications
• http://gizmodo.com/5707321/what-is-near+field-communication
• http://gizmodo.com/5768471/fourteen-ways-nfc-will-let-your-phone-replace-your-
wallet-and-more
Mobile Operating Systems
• http://en.wikipedia.org/wiki/IOS
• http://en.wikipedia.org/wiki/Android_(operating_system)
• Amazon.com:the Hidden Empire, faberNovel, May 2011
• Flickr Images
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