What we do

Out Of the Box functionality - APIs and Native SDKs

Reduce Time - Development, IaaS Resource management and Deployment

Reduce Total Cost – Development and IaaS

Reduce Time-To-Market - By as much as 60%

Detailed Analytics - Demography, App data & Usage

Analyze and Improve Key Success Parameters

- User Acquisition, Engagement and Conversion

Make App Developers successful by Offering

By Providing a Complete Cloud Ecosystem across platforms

UI/UX and Front End Logic

(Front-end)

DIY v/s App42 Platform

Significant

reduction in

Development Time,

IaaS cost and Time

to market

Out of Box Services

Do-It-Yourself

Server Side Development

and Skilled Resources

Cloud Management,

Niche Skills and Huge

Cost

High

Development

Time and Cost

Backend

Salient Features

Complete Ecosystem for Cloud Apps

Device Agnostic – Mobile, Web, Social, Gaming

and TV

Tools for User Acquisition, Engagement and

Conversion

Vertical Solution for Gaming

App42 Cloud Ecosystem

Mobile App

Developers

Game

DevelopersWeb App

Developers

App42 Backend APIs

550+ APIs 25+ Modules 18 Native SDKs

Match - Making In-App Chat

Challenge BasedTurn Based

Massive Multiplayer Gaming Engine

Room/Lobby Logic Connection Resiliency

AppWarp – Multiplayer Engine

AppWarpS2 – On-premise Multiplayer

Engine

Develop large-scale MMOs and Casino-style games in significantly less

time

• Add server-side authentication for stricter admission control

• Invoke RPCs on the server from client

AppWarpS2 is available as a one-time license and can be used to

develop unlimited multiplayer games per server machine

• Setup of 300 CCUs (Concurrent users) FREE to start with

GPaaS or Gaming PaaS

You can also host your customized AppWarpS2 Gaming Server on

App42PaaS platform

AppWarpS2 is the on-premise version of AppWarp

You can download the setup and do authoritative server-side coding to

create your own gaming server and host it anywhere you want

User-Engagement Mechanics

App42 Push Notification

Our Push Notification API can be used to send cross-

platform push messages to devices running on iOS,

Android and Windows Phone with a single API call

• Send Image/Text/URLs text-based Push Notifications

• Send messages in Channel Subscription Mode

• Send Scheduled Push as per Time-Zone

• Send out Location-based Pushes

Push Analytics

• Analyze your Push Campaign with App42 Analytics

• Evaluate the number of Push messages sent, delivered

and opened.

Pivot Analysis - Analyze your App Data using Pivot table in AppHQ

console and create custom dynamic reports

Track user activity – See what users are doing on your App, track

time spent on each screen, etc.

Analyze the number of installations of your App across different

devices

Track whether your users are from

Facebook, Twitter, App42 etc.

API usage Analytics

Storage Usage Analytics

Geo Analytics of API calls

AppHQ Analytics

A very useful tool for making Business-related Decisions

42%

25%

8%

8%

17%

App Installations

iOS Android WP7 Blackberry Javascript

Geographical

area giving

maximum API

Hits to your

game

100%

74%

31%

Push Notification Campaign

Sent Delivered Opened

Contd..

Marketing Automation

User Acquisition

Gamification e.g. Gifting, Invites &

Social Posts

Social Invites e.g. FB, Twitter etc.

Virality & Referral tools – Social, Email, Push

Notifications etc.

Retention

Trigger Based Push Notification e.g. To Dormant Users

Push Notification Campaigns e.g. Geo Targeting, Segmentation

Campaigns based on Dormant & Inactive users

Engagement

Session Events e.g. Start/in Session/End

Gamification e.g. Reward Mgmt,

Gifting, leaderboards

In App Recommendation

& Messaging

Conversion

Funnel Management & Segmentation

Trigger based Actions e.g. Drop

Off Points

A/B Testing

Diagnostic Info

Analyze Take Action Monitor

Tools to enhance Conversion

Funnel Management

• Create multiple funnels to track and gather insights on user

behaviour at various levels

• Get conversion metrics such as users acquired vs. retained,

attrition/churn ratio, etc.

• Drive users towards conversion by identifying drop-off points.

Segmented users can be sent customised Pushes to direct them

towards conversion

A/B Testing

• Increase your native App conversions with In-App A/B or Multivariate

Tests.

• Create multiple variants of your App screens, test it on the go, and

make immediate changes to Live App or push out updates to App

Stores

• App42 A/B Testing allows you to do a live-

field test on your current and new In-App

features within the market place.

• Use this service to understand which feature

in your App works the best with users.

Benefits

• Cross-Platform

• Direct access through your Dashboard

• Perform A/B/…/Z testing to try out N

different variants

• Distribute the A/B/…/Z versions in the

market, in any proportion

• Deploy the App with the winning features

without the need to republish it.

App42 A/B Testing

App42 PaaS

• Highly Available and Reliable Platform

• No worry of OS installations, patches, security, firewalls and scalability

• Scaling/descaling of resources as per usage

• Access to App42 Backend as a Service Cloud APIs and Multiplayer Gaming

Engine – AppWarp

• Resource Management from command line as well as management console

• Pay as you Grow Packages.

App42 PaaS

JAVA

GRAILS

SCALA

JSF

SPRING MVC

ROO

STRUTS

PLAY

CLOJURE

PHP

CAKE

RUBY

RAILS

SINATRA

TOMCAT APACHE MONGREL

SUPPORTED

LANGUAGES

SUPPORTED

FRAMEWORKS

APP

SERVERS

SERVICES

Vertical PaaS Solutions other than

General PaaS

• GPaaS – Gaming PaaS

• BPaaS – Backend PaaS

App42 Pricing Plans

FREE* SMALL MEDIUM LARGE ENTERPRISE

PRICE $0/mo. $49/mo. $99/mo. $199/mo.

Custom

Plans

FREE API

CALLS1mn

6mn(7 cents/1000

extra)

15mn(6 cents/1000

extra)

40mn(5 cents/1000

extra)

PUSH

NOTIFICATIONS1mn

6mn(7 cents/1000

extra)

15mn(6 cents/1000

extra)

40mn(5 cents/1000

extra)

BANDWIDTH

(GB)1

6($1.5/1GB extra)

15($1/1GB extra)

50($1/1GB extra )

STORAGE

(GB)1

6(30 cents/1GB

extra )

15(25 cents/1GB

extra )

50(25 cents/1GB

extra )

* - ‘Free Plan’ for Indie Developers

STRAIGHT

(FREE) *FLUSH FULL HOUSE ROYAL FLUSH

PRICE $0/mo. $50/mo. $100/mo.

Custom

Plans

NUMBER OF

MESSAGES2mn

125mn(5 cents/10000 extra)

300mn(4 cents/10000 extra)

NUMBER OF CCU

(Concurrent Users)Unlimited Unlimited Unlimited

NUMBER OF

PLAYERS/ROOMUnlimited Unlimited Unlimited

NUMBER OF

MESSAGES/ROOMUnlimited Unlimited Unlimited

AppWarp Pricing Plans

* - ‘Free Plan’ for Indie Developers

Some of our Customers

Links for Reference :http://www.shephertz.com

http://api.shephertz.com

http://appwarp.shephertz.com

http://app42paas.shephertz.com/

Contact: sales@shephertz.com

Skype: ShepHertz

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