session #1

To

Corporate LeadersSession 1

Who Are We?• Zeina Hani Talha• American Diploma graduate• Currently studying business at

Cairo University joint program with Georgia University.• Participant at MESE’18• Participant at MSTC’15• Fundraising member at CZCU’16• Marketing moderator at MSTC’16

Who Are We?• Ruba Ahmed Abdel-Zaher• IGCSE graduate• Currently studying business at

Cairo University joint program with Georgia University.• Participant at ALMUN’15• Marketing committee vice head at

CZCU’16• Marketing moderator at MSTC’16

عرفنى بنفسك و قولى

انك وحيد؟

Prepared and presented by :Zeina Hani Talha

Ruba Abdel Zaher

I. What is Marketing?II. Marketing MixIII.4C’sIV.Summary

Innovate

Advertising

Concept

Branding

Research

Think Like a Marketer!

Marketing Mix

1-Product

Types of Products

Cost

Profit

Cost

Profit

Cost

ProfitIntroduction Growth Maturity

Product Life Cycle

3-Place

4-Promotion

1-Consumers

2-Cost

3-Convenience

4-Communication

Share your own design!

Video

• Ruba Ahmed Abdel Zaher: 01118459157• E-mail: Ruba.Zaher96@gmail.com• Facebook Account:

https://www.facebook.com/roba.a.abdelzaher

• Zeina Hani Talha: 01014469535• E-mail: Zeinahani96@yahoo.com• Facebook Account: https://www.facebook.com/zeina.hani.7