search, health information, and librarians

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Keynotes at CHLA 2007

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Search, Health Information, and Librarians

Using the Best of Both Web 2.0 and 1.0

By Greg R. NotessSearchEngineShowdown.com

Slide 2 ©2007 Greg Notess

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Tim’s Web 2.0 “Compact Definition” snipurl.com/compact

Web 2.0 is the network as platform . . . delivering software as a continually-updated service that gets better the more people use it, . . . remixing data from multiple sources, . . . creating network effects through an "architecture of participation"

Slide 3 ©2007 Greg Notess

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Two Sides of Web 2.0

CommunicationFrequent FocusWikis, TwitterBlogs &

CommentsSocial Networks

Web ServicesRead/Write WebSoftware OnlineSharableEmbeddable

protopage.com/websoft

Slide 4 ©2007 Greg Notess

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Data Interchange

EmbeddingYouTube Video on MySpaceSpreadsheet on your IntranetRSS Feed for News and WebsiteScribd Docs on Web Pages

Slide 5 ©2007 Greg Notess

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Communities Building InformationYouTube & Other Video Sharing

Comment, rate, respond, embedSlideshare: Presentations Online

Comment, embedAlternative: ZohoShow

Slide 6 ©2007 Greg Notess

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Web Services: Communication

Communicate with UsersScreencasts Shared SpreadsheetsShared Document Editing/Publishing

ScribdGoogle Docs

Slide 7 ©2007 Greg Notess

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Searching 2.0/Community

Best: General Search EnginesOr Direct on Site

MySpace, FacebookDel.icio.us

Technorati& Other Blog Search Engines

Slide 8 ©2007 Greg Notess

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Searching Current Interests

Tags at social bookmarking sitesDel.icio.us for tech and buzzFURL for more professional?Connotea for scientific

Slide 9 ©2007 Greg Notess

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Duplicates: Pros & Cons

Duplication can Show SyndicationHealthwise

Search Engines De-DupeTry Several or Uncluster

Slide 10 ©2007 Greg Notess

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Searching Difficulties

Web 2.0 Content UnindexedEmbedded Content Not Indexed?ScribdZohoSheet

State Libraries Example

Slide 11 ©2007 Greg Notess

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Custom Search Engines

Google Custom Search Enginegoogle.com/coop/cse/

Swicki from Eurekster swicki.eurekster.com

Yahoo! Search Builderbuilder.search.yahoo.com

Slide 12 ©2007 Greg Notess

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Newer Health Search Engines

HealiaMamma HealthMedstory

Slide 13 ©2007 Greg Notess

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Healia

Consumer health focusLimits on leftCached copy

Slide 14 ©2007 Greg Notess

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Mamma Health

mammahealth.com

Claims Deep Web Health Search

Limits on left

WebMDMedlinePlusMedicineNetNHSDirectRXListDrugdigestMayoClinicHealthAtoZ

Slide 15 ©2007 Greg Notess

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Medstory (beta)

Limits on topTerm mappingDown today?

Slide 16 ©2007 Greg Notess

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Google Co-Op: Health

google.com/coop/topics/HealthNeed Account to ContributeCurrent Stakeholders

Important Health Players

Slide 17 ©2007 Greg Notess

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Multiple Medlines

Where Searched?Google, Scholar, Scirus, Live

AcademicProfessional Audience Med Sites

Where Not?Consumer-Oriented Med Sites

. . . Sometimes

Slide 18 ©2007 Greg Notess

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Search Overlap

Between majorsFreshness of articles

Web search enginesPubmedOther MedlinesGoogle Scholar

Slide 19 ©2007 Greg Notess

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"Chronic critical ischaemia of the legs“

PubMed on May 7th As of May 26th , found in

ScirusISI Web of Knowledge Medline

Not yet in Google ScholarLive Academic

Slide 20 ©2007 Greg Notess

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“. . . infliximab of refractory pyoderma . . . “

PubMed on May 16th As of 26th, not found in

ScirusISI Web of Knowledge MedlineGoogle ScholarLive Academic

HTMLCSS

CMS

AJAX

Perl

JavaScript

XML

Wikis

FRBR

MODS

Blogs

RSS

Web 2.0

Library 2.0PodCasts

Screencasts

XHTML

Second Life Twitter

MARC

Boolean

Concept Codes

Doc Types

Info LiteracyClassification

MeSH

Verification

Thesauri

ControlledVocabulary

Reference Interview

UDC

Acquisitions

Negotiation

Slide 23 ©2007 Greg Notess

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Health Librarians

ChallengeKeeping Up with Technology

And Health SciencesIntegrating All for Our Users

Search Well and Be Wise!Thank you!SearchEngineShowdown.com

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