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Search, Health Information, and Librarians Using the Best of Both Web 2.0 and 1.0 By Greg R. Notess SearchEngineShowdown.com

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Keynotes at CHLA 2007

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Page 1: Search, Health Information, and Librarians

Search, Health Information, and Librarians

Using the Best of Both Web 2.0 and 1.0

By Greg R. NotessSearchEngineShowdown.com

Page 2: Search, Health Information, and Librarians

Slide 2 ©2007 Greg Notess

2

Tim’s Web 2.0 “Compact Definition” snipurl.com/compact

Web 2.0 is the network as platform . . . delivering software as a continually-updated service that gets better the more people use it, . . . remixing data from multiple sources, . . . creating network effects through an "architecture of participation"

Page 3: Search, Health Information, and Librarians

Slide 3 ©2007 Greg Notess

3

Two Sides of Web 2.0

CommunicationFrequent FocusWikis, TwitterBlogs &

CommentsSocial Networks

Web ServicesRead/Write WebSoftware OnlineSharableEmbeddable

protopage.com/websoft

Page 4: Search, Health Information, and Librarians

Slide 4 ©2007 Greg Notess

4

Data Interchange

EmbeddingYouTube Video on MySpaceSpreadsheet on your IntranetRSS Feed for News and WebsiteScribd Docs on Web Pages

Page 5: Search, Health Information, and Librarians

Slide 5 ©2007 Greg Notess

5

Communities Building InformationYouTube & Other Video Sharing

Comment, rate, respond, embedSlideshare: Presentations Online

Comment, embedAlternative: ZohoShow

Page 6: Search, Health Information, and Librarians

Slide 6 ©2007 Greg Notess

6

Web Services: Communication

Communicate with UsersScreencasts Shared SpreadsheetsShared Document Editing/Publishing

ScribdGoogle Docs

Page 7: Search, Health Information, and Librarians

Slide 7 ©2007 Greg Notess

7

Searching 2.0/Community

Best: General Search EnginesOr Direct on Site

MySpace, FacebookDel.icio.us

Technorati& Other Blog Search Engines

Page 8: Search, Health Information, and Librarians

Slide 8 ©2007 Greg Notess

8

Searching Current Interests

Tags at social bookmarking sitesDel.icio.us for tech and buzzFURL for more professional?Connotea for scientific

Page 9: Search, Health Information, and Librarians

Slide 9 ©2007 Greg Notess

9

Duplicates: Pros & Cons

Duplication can Show SyndicationHealthwise

Search Engines De-DupeTry Several or Uncluster

Page 10: Search, Health Information, and Librarians

Slide 10 ©2007 Greg Notess

10

Searching Difficulties

Web 2.0 Content UnindexedEmbedded Content Not Indexed?ScribdZohoSheet

State Libraries Example

Page 11: Search, Health Information, and Librarians

Slide 11 ©2007 Greg Notess

11

Custom Search Engines

Google Custom Search Enginegoogle.com/coop/cse/

Swicki from Eurekster swicki.eurekster.com

Yahoo! Search Builderbuilder.search.yahoo.com

Page 12: Search, Health Information, and Librarians

Slide 12 ©2007 Greg Notess

12

Newer Health Search Engines

HealiaMamma HealthMedstory

Page 13: Search, Health Information, and Librarians

Slide 13 ©2007 Greg Notess

13

Healia

Consumer health focusLimits on leftCached copy

Page 14: Search, Health Information, and Librarians

Slide 14 ©2007 Greg Notess

14

Mamma Health

mammahealth.com

Claims Deep Web Health Search

Limits on left

WebMDMedlinePlusMedicineNetNHSDirectRXListDrugdigestMayoClinicHealthAtoZ

Page 15: Search, Health Information, and Librarians

Slide 15 ©2007 Greg Notess

15

Medstory (beta)

Limits on topTerm mappingDown today?

Page 16: Search, Health Information, and Librarians

Slide 16 ©2007 Greg Notess

16

Google Co-Op: Health

google.com/coop/topics/HealthNeed Account to ContributeCurrent Stakeholders

Important Health Players

Page 17: Search, Health Information, and Librarians

Slide 17 ©2007 Greg Notess

17

Multiple Medlines

Where Searched?Google, Scholar, Scirus, Live

AcademicProfessional Audience Med Sites

Where Not?Consumer-Oriented Med Sites

. . . Sometimes

Page 18: Search, Health Information, and Librarians

Slide 18 ©2007 Greg Notess

18

Search Overlap

Between majorsFreshness of articles

Web search enginesPubmedOther MedlinesGoogle Scholar

Page 19: Search, Health Information, and Librarians

Slide 19 ©2007 Greg Notess

19

"Chronic critical ischaemia of the legs“

PubMed on May 7th As of May 26th , found in

ScirusISI Web of Knowledge Medline

Not yet in Google ScholarLive Academic

Page 20: Search, Health Information, and Librarians

Slide 20 ©2007 Greg Notess

20

“. . . infliximab of refractory pyoderma . . . “

PubMed on May 16th As of 26th, not found in

ScirusISI Web of Knowledge MedlineGoogle ScholarLive Academic

Page 21: Search, Health Information, and Librarians

HTMLCSS

CMS

AJAX

Perl

JavaScript

XML

Wikis

FRBR

MODS

Blogs

RSS

Web 2.0

Library 2.0PodCasts

Screencasts

XHTML

Second Life Twitter

Page 22: Search, Health Information, and Librarians

MARC

Boolean

Concept Codes

Doc Types

Info LiteracyClassification

MeSH

Verification

Thesauri

ControlledVocabulary

Reference Interview

UDC

Acquisitions

Negotiation

Page 23: Search, Health Information, and Librarians

Slide 23 ©2007 Greg Notess

23

Health Librarians

ChallengeKeeping Up with Technology

And Health SciencesIntegrating All for Our Users

Page 24: Search, Health Information, and Librarians

Search Well and Be Wise!Thank you!SearchEngineShowdown.com