samsung mobile apps classroom presentation guide
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Samsung Mobile Apps Classroom Presentation
Guide
Overview of the Program
Introductions
Program Outline
Part 1• Overview• Activity #1• The Market• App Showcase• Discovery – The Idea• Activity #2• Define the Plan• Wrap-up
Agenda
Part 2 • Activity #3• Define - The Plan 2• Design• Activity #4• Development• Testing• Marketing your app• Wrap-up
Activity #1
Commonalities• Build the teams• Read the name on your card• Find students that match• Form a group
The MarketContent and Experience Rule
How mobile is changing behavior?• Lean back surfing on tablets
- Forrester report: 85% of tablet owners in the U.S. use while watching TV
• Less talking and more texting• Demanding any information I need, wherever I want
it, whenever I want it
What do you do with your mobile phone or tablet?
The Market
5.3 billion mobile users (7 billion people in the world)
90% of the world has mobile coverage
Source: digitalbuzzblog.com | onlineschools.org | onedeviceresearch.com | canalys.com | inner-active.com |
The Market
The Market
Entertainment, information, and social are the top reasons people stay connected
Source: digitalbuzzblog.com | onlineschools.org | onedeviceresearch.com | canalys.com | inner-active.com |
The Market
Mobile Internet will overtake desktop Internet by 2015
Source: digitalbuzzblog.com | onlineschools.org | onedeviceresearch.com | canalys.com | inner-active.com |
The Market
The Market
What is an app?
• Web app
• Facebook app
• Mobile app
Basically, an app is a standalone software program integrated into a platform.
The Market
New Mobile Tech• M-commerce• NFC (Near Field Communication)• Augmented Reality (AR)• QR Codes• Object Recognition
The Market
M-Commerce• Growing use of smartphones and tablets to
make purchases• Forrester reported approx. 38% of owners
used their phone to buy something as of November 2011
The Market
NFC (Near Field Communication)
http://www.youtube.com/watch?v=6tBAB5ls5vM
The Market
Augmented Reality (AR)
http://www.youtube.com/watch?v=Uh7eQkV0dLM
The Market
QR Codes• Act as markers• Connect to
digital content
The Market
Object RecognitionExample: Aurasma
The Market
Careers that involve mobile and tablet apps• Software Engineering• Hardware Engineering• Chemistry• Hardware Product Design• Software Product Design• Programming• Creative• Advertising• Many, many more…
The Market
What do you use?
What have you heard of?
How do you hear about cool apps?
App Showcase
Social
App Showcase
App Showcase
Gaming
App Showcase
Entertainment
App Showcase
Magazine/News
App Showcase
Utility
Creating an App
5D Process to Launch
DiscoverLearn everything you can
• The market• The competitors• Who you are selling to• Access to resources
Process—5Ds
Define• Plan the idea• Think through a Functional Spec
and put it on paper• Plan your timing• Plan for hiccups
Process—5Ds
Design• Get a rough-sketch concept• Test it with friends, family, others• Create the primary screens
Process—5Ds
Develop• Use the creative and have the
code built to plan• Have other screens created• Integrate these into the build• Test
Process—5Ds
Deploy• Release a tested version• Monitor what people are saying• See what works, what breaks
Build the next version
Process—5Ds
What makes a good idea?• Ideas can come from anywhere• Good ideas have to fill a need or create a desire
- Where did digital social media come from?- Did we need it or did we learn to desire it?
Discovery—The Idea
Envision the final product• What does it do?• How do you interact with it?• Is it for a single purpose or will I expand it?
Then work backward through the steps to get there.
Discovery—The Idea
What is already in the market?• Know your competition• Find a way to be better, faster, smarter• Build a better mousetrap
Discovery—The Idea
What resources do you need?• Time• People• Money
Discovery—The Idea
What resources do you need?Time
• Are you full-time on the project?• Are you part-time?• Be realistic. Everything takes more time
than expected.
Discovery—The Idea
What resources do you need?People• The number-one most difficult resource to find is
the right people• Pay, trade, or include
- Pay for the work- Trade for something you can give them- Include them in your business
• Creative• Development• Marketing
Discovery—The Idea
What resources do you need?Money
• Always available for the right idea• Know how much you’ll need• New funding sources like Kickstarter.com
- Crowdsourcing an investment in the ideas
Discovery—The Idea
ActivityVisualize an idea and then present
Activity #2
Creative BriefDefine the project
• Audience• Tone• Identity elements like colors, fonts, logos• Features and benefits• Special aspects that need to be considered
Define—The Plan
What we learned from Part 1• The Market• Process• Discovery• The Idea• Define – Part 1
Part 1—Wrap-up
• Activity #3• Define - The Plan 2• Design• Activity #4• Development• Testing• Marketing your app• Wrap-up
Part 2—Agenda
The Creative Brief Group Exercise• Work the idea from Activity 2 through a
Creative Brief exercise• Present the Creative Brief to the group
Activity #3
User Journey• User experience (UX)
- Interaction between the device and user• User interface (UI)
- The layout of the objects on the screen
Define
User Journey• Display/
create a user journey
Define
Functional Specifications• Road map of the app’s workings• Can contain the technical documentation• Used by teams to understand the app before it
gets developed• Used by development to ensure they are getting
all the pieces necessary for building
Define
Wireframes• Screens that show UI• All screens are created as a wireframe before
development
Define
User Interface (UI) and User Experience (UX)Creative Strategy• Entertainment, utility, reference, etc. • Who is your target audience?
Tactical Screens• Home page• Drill-down pages
- Primary screens- Secondary screens
Design
Design—User Journey
Standard Mobile and Tablet Design Elements• App Icon
• Splash Screen
• Home Screen
• Primary Navigation
• Secondary Navigation
• Buttons
• Icons
• Gestures
Design
Design—User Journey Wireframes
Design—User Journey Wireframes
Design—User Journey Wireframes
Design—User Journey Wireframes
Design—User Journey Wireframes
Design Programs and Tools• Adobe Photoshop, Illustrator, InDesign• Mockup software
- Balsamiq, others
Design
Preparing Graphics for Development• Screen resolution
- Various sizes based on tablet, phone- Horizontal and vertical orientations
• PDF for comps• PNG for final production
Design
Creating the UI and FSD• Three screens• What each does• How you navigate
Activity #4
Platforms• Operating Systems
- Android, Windows, other
Development
Types of Mobile Apps• Native Apps• Web Apps • Hybrid Apps (Web) • Hybrid Apps (Mix)
The Market
Languages/CodeNative Code vs. Web App vs. Hybrid AppHard codingPlatforms for ease in developing
• Sencha Touch 2• PhoneGap
http://developer.samsung.comhttp://developer.android.com/index.html
Development
How do we test?ProcessVocabulary• QA• UAT• Bugs
Testing
Reporting and Metrics• Adding analytics to your app
• Tools– Flurry– Localytics– Omniture– Google Analytics
• Issue logs• Bug Tracking
Testing
App Stores• Samsung Apps• Google Play• Amazon Appstore• Windows Phone Marketplace• Others
Marketing
Promoting Your App• Finding your audience• Treating your app like a product• Cultivating social sharing
- Blogs and influential bloggers- Tweets
• Your own website• PR – earned media• Paid – placed media
Marketing
Breaking Through the Clutter• Reaching Editors’ Choice at stores• Reaching New and Noteworthy
Huge impact when you break through!
Marketing
Mobile MarketCareersIdeas and Defining them• Discover• Define• Design• Develop• Deploy
Marketing
Summary of the Class
Q&A
Preparing Your Concept
Wrap-up
Thanks for the Future!
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