rose theatre presentation

COMMUNICATIONS PLAN

“CLASSICALLY MODERN”

CONTEXT ANALYSISMarket Growth of UK Household Final Consumption Expenditure on Leisure Activities at Current

Prices (£m), 2010-2019

NOW

SWOTANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

• LOCATION• PRICING• PRESENCE

ON SOCIAL MEDIA

• LOCATION• TECHNOLO

GY• VISIBILITY

• NEW EXPERIENCES

• YOUNGER MARKET

• MODERN THEATRE

• LONG-TERM CONSUMERS

• BREXIT• COMPETITIO

N• GOVERNMEN

T CUTS

TARGET AUDIENCE

• YOUNG PROFESSIONALS

• 18-35 YEARS• HIGH RESPONSE

TO SOCIAL MEDIA

POSITIONINGMODERN

CLASSIC

£ £££

OBJECTIVES

1. Increase social media presence by 20% within the first 3 months of the campaign amongst 18-35 year olds.

2. Raise ticket sales by 15% in the first year of the campaign.

STRATEGY/ CREATIVE IDEA

CREATING AN EXPERIENCE FOR CONSUMERS TO INTERACT WITH

COMMUNICATIONS MIX

OUTLINE

SALES PROMO

TIONADVERTISING

DIRECT MARKETI

NG

PUBLIC RELATIONS

SALES PROMOTION

2 FOR 1

COCKTAILS

GROUP BOOKING

DISCOUNTS 10%

ADVERTISING

PAID SOCIAL

DIRECT MARKETING

PUBLIC RELATIONS

BUDGET

Press Release

Paid Social MediaOnline AdvertisingDirect MarketingSales Promotion

£0

£13,000

£1,800£120

£11,000

IMPLEMENTATION/ SCHEDULING

Press ReleasePaid Social MediaOnline AdvertisingDirect Marketing

Paid Social MediaOnline AdvertisingDirect MarketingSales Promotion

Paid Social MediaOnline AdvertisingDirect MarketingSales Promotion

Paid Social MediaDirect MarketingSales PromotionMEASUREMENT

Paid Social MediaDirect MarketingSales Promotion

Paid Social MediaDirect MarketingSales Promotion

Press ReleasePaid Social MediaDirect MarketingMEASUREMENT

Paid Social MediaDirect MarketingSales Promotion

Paid Social MediaDirect MarketingSales Promotion

Paid Social MediaDirect MarketingSales PromotionMEASUREMENT

Paid Social MediaDirect MarketingSales Promotion

Paid Social MediaDirect MarketingSales Promotion

MEASUREMENT

THANK YOU FOR LISTENINGANY QUESTIONS?