rose and womble realty - embracing real estate technology

Embracing Real Estate Technology

Tina Merrittwolkia.com

Twitter: @wolkia

A Little Bit About Tina

Licensed in VA 1998, in NC 2001 Undergrad – Economics at Virginia Tech Grad School – RE & Land Devlpmnt at

VCU Started Blogging in 2005 National Blog Brawl 1st Runner Up NAR Technology Spotlight Award 2009 Serve on NRVAR, VAR & NAR Committees VB native, currently live in Blacksburg, VA

All Presentations Can Be Viewed On:

http://www.slideshare.net/tinainvirginia

How the Internet Has Changed Real Estate Marketing

Old Marketing = Outbound Marketing 

With this old type of marketing, your are trying to reach a broad audience and hope a small percentage (1%-3%) respond.  In other

words, at least 97% of your marketing efforts are wasted.

New Marketing = Inbound

The way people shop for homes has changed drastically. 

 People are much more in control of what

information they receive & how they receive it.  By the time they reach the Real Estate Agent, they are much farther along in the sales process but we know much less

about them.

It’s YOUR Online Presence

No one cares about your reputation as much as you.

In today’s world, your ONLINE reputation PRECEDES your reputation IN REAL LIFE

Guidelines for Internet Marketing

Unselfish sharing of information SEO means nothing without YEO Must be consistent Minimal self promotion Monitor online presence Have a hub and spoke system

Reputation: It’s Everything

Be: AuthenticYOU are what YOU post online!

Don’t mask your personality online. Let

people get to know the REAL

you! *with exceptions

Be: Conscious of Your Network

If your friends/relatives act inappropriately online, it can reflect on YOU

Behave or be BLOCKED Be careful of who you let into your

circle

Be: Polite LISTEN five times more than you

TALK

Don’t talk about sex, politics, religion or your salary

Be: Responsive

When you are mentioned, say “thank you”

Correct a problem - immediately

Be: Legal

Your license is on the line

Create an online disclaimer & policy

Have a GOAL

What is your business objective for your online efforts?

Who do you need to connect with to meet this objective?

How will you connect? How often?

Case Study: Heather Elias

Facebook Official (Business) Page

Facebook Profile

Flickr

Twitter - Personal

Twitter - Business

LinkedIn

Email SignatureBlog Commenting

Email Marketing

Blip.fmMusic

Posterous

Print AdsBusiness Cards Networking

Offline MarketingGet To Know Me

YouTube Video

Google.com/Alerts Google.com/Analytics

Case Study: Walter Burns

Case Study: Heather Elias

Twitter.com/LoCoMusings

Facebook.com/LoCoMusingsFacebook.com/HeatherElias

LinkedIn.com/in/HeatherElias

Flickr.com/HeatherElias

Blip.fm/HeatherElias

Web Tools for Real Estate Agents

Slideshare.net

CheckUsernames.com

Knowem.com

Faxzero.com

Pdftoword.com

Bluefive.pair.com/pixresizer

Slydial.com

Jott.com

Websitegrader.com

Meebo.com

Online Back Ups

Showingfeedback.com

Walkscore.com

Diakrit.com

Diakrit.com promo special for Rose &

Womble: use promo code “tinaplans” (case

sensitive) for a $25 credit on your

account.

Propertypreviews.com

Zipskinny.com

Card.ly

Animoto.com

Docusign.com

Wolkia.com

Cheapcheapcheap.com

Houselogic.com

Dakno.tv

Agentgenius.com

Online Marketing for Real Estate

Email Marketing

• NEVER EVER SPAM!!  • Have a professional email signature • Organize contacts • Respond promptly • Get email on your phone • Use a drip email campaign

Create Valuable Content

• Be Interesting, Be Real, Be Humble• Commenting to drive traffic• Forums• Use photos• Use videos• Use maps • Use contests 

Video is EVERYTHING!

• Do-it yourself - the public likes raw video because it is believable.

 • Low cost with MANY options.  Flip cameras are approx.

$99. • Allow the consumer to "see the inside".

 • Beyond the photo....showing your personality and

engaging. • Video blogging - how to videos, information, and more.

What is LinkedIn.com?

LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide.

Source: Wikipedia

Benefits of Having a LinkedIn Presence

It’s an “international on-going business meeting”

Opportunity to collaborate with customers, thought leaders and colleagues

GREAT SEO Increased visibility LinkedIn Groups Connect with former classmates and

colleagues

Establishing Your LinkedIn Profile

Use a professional photo Add links to your website and other profiles Recommend others & get recommended Only invite people you know as contacts Fill out the profile accurately and completely This is an online bio – have someone

proofread it Also be sure to add a company profile!

Facebook• Over 400 million users worldwide!• 50% of FB users check in at least once per day• Average FB user spends almost 1 hour on FB each day• More than 1.5 million businesses have FB pages• More than 20 million users “FAN” pages each day• The average user has 130 friends• There are almost 111.5 million FB users in the U.S.A.

Facebook Profiles vs. Pages

Profiles are personal, Pages are for business

It is a violation of Facebook’s terms of service to use your personal profile page for business and/or advertising

Pages are indexed by Google

Facebook Advertising

Pay Per Click (CPC)/Pay Per Impression (CPM)

Set up in 10 minutes Cancel or change at anytime Instant analytics Try multiple or different campaigns Target by demographic, location,

workplace, etc.

What the Heck is Twitter?

Twitter is….

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

- wikipedia

Twitter Applications

The best way to use Twitter is not necessarily through Twitter.com, but through one of the many applications developed for Twitter users.

A few of these applications include: seesmic, hootsuite, tweetdeck, twitpic, tweetie, twellow, friendorfollow, twitterfeed and many more.

Tina’s Definition of Twitter…

Twitter is an ongoing cocktail party where you can jump in and out of the conversation when you see fit. The challenge is to be a part of the conversation and not just someone who pops in the door and yells something out and leaves.

No one likes the guy at the cocktail party who only talks about himself. And keep in mind that it is impolite to talk religion, politics, sex or money.

Take it Slow…Add 1 Site/Week

Yelp Tripadvisor Yellowpages Myspace Streetadvisor Ehow Meetup And many

more!

Thank You for Inviting Me!

Tina MerrittWolkia.com

757-287-6338tina@wolkia.comTwitter: @wolkia

@tinainvirginia