rob hick - isn't data just for geeks?

Isn’t datajust for geeks?

ROB HICK

Isn’t data just for geeks?

YESTERDAY

slow data

slow reporting

slow decisions

TODAY

fast data

slow reporting

fast decisions

TOMORROW

faster data

fast reporting

lightning decisions

What’s the solution...MORE GEEKS?

What’s the solution...MORE GEEKS?

It’s not enough

NOTBIG DECISIONS

everybody

BIG DATAjust geeks

Most PeopleDon’t Like Data

THEY JUST WANT ANSWERS

DATA

StatisticiansGeeksCRMBI

DECISIONS

Decision Makers

Marketing

Strategy

Insight

DATAEXPERIENCE

DATA

StatisticiansGeeksCRMBI

DECISIONS

Decision Makers

Marketing

Strategy

Insight

Data ExperienceSO WHAT?

5 TipsFOR A BETTER DATA EXPERIENCE

Tip #01START WITH THE QUESTION & THE CONTEXT

Tip #02THINK OUTSIDE THE SILOS

Tip #03DO I NEED STATISTICS?

Tip #04ENGAGE, VISUALISE & ENCOURAGE

Tip #05ITERATE AND LEARN

NOT

DATA EXPERIENCEjust pretty design

NOT just big data

NOT just geeks

BIG DECISIONS

EVERYONE

Thank YouROB HICK

rob.hick@brightnorth.co.uk

www.brightnorth.co.uk

come and see us at stand #2

@robhick @brightnorth #dataexperience