research insights for crafting successful adwords ad copies

{The Math Behind the Message

Research Insights for Crafting Successful AdWords Ad Copies

{2

About NetElixir

It takes a certain precision and expertise to thrive at digital marketing. NetElixir is a worldwide search marketing agency devoted to finding the formula that drives success and taps into opportunities for their multitude of proprietary services and technology.

Our Global Headquarters are located in Princeton, NJ. We have global offices in London and Hyderabad (India).

Visit our website www.NetElixir.com for more info.

Follow us @NetElixir

{Extensive Portfolio of Online Marketing

Strategy, Services, and Technology

GlobalRetailers

Services Technology Consulting

Paid Search & PLA Management

LXR: Multi-Channel

Online Marketing Technology

SEO

Comparison Shopping Engine

LXR Marketplace:Free Search Marketing

Tools for Small Businesses

LXR SEO:SEO Tool Kit & Task Manager for Small

Businesses

Analytics

Digital Marketing Strategy

Executive Dashboard DesignSocial Media

Optimization

{4

Why NetElixir?

• Apply Mathematical Models to drive RESULTS.

• Retail Intelligence & Online Consumer Insight Research.

• Advanced Global Search Advertising Management Capabilities.

{5

Client List

{6

About NetElixir University

NetElixir University was launched in 2012 with a vision of “democratizing the digital marketing industry through exceptional knowledge and expertise sharing.”

Our goal is to share the best practices in retail + digital marketing with 10,000 businesses worldwide by 2015.

NetElixir University

{7

About Scott Smith

• Over 8 years experience as a Marketing Communications Expert.

• Graduated Suma Cum Laude from Rutgers University with a Degree in Journalism and Communication.

• Lived in Paris right next to the cafe  Ernest Hemingway and F. Scott Fitzgerald would frequent!

{8

About Don Rodriguez

• Over 20 years experience as a Marketing Executive with companies like Dell and Accenture.

• Don teaches marketing classes in Rutgers University’s MBA program..

• His belief that marketing is all about the math stems from his first professional career as an electrical engineer.

{Table of Contents

9

Crafting Ad Copies Based on Customer Journey{ }StrategyApplying the AIDA Model for Ad Copy Creation

+ Don

3 Simple Ad Copy Tips for Retail Search Marketers{ }ExecutionAd Copy Impact Grader

+ Scott

Checklist: 10 Must-Do Ad Copy Tips{ }Measurement + Scott

{10

{ }Crafting Ad Copies

Based on

Customer Journey

{Customer Journey: New & Existing Customer Loops

Purchase

new customer loopAwareness

Interest

Desire

Advocate

Enjoy

Bondexisting customer loop

{12

Crafting Ad Copies for New Customer Acquisition

Learn More Now!

New Advanced Technology

Order a Free Sample Today!

Free Shipping Ends 4/30. Buy Now!

{13

Crafting Ad Copies for Strengthening Customer Loyalty

Enjoy

Advocate

Bond

Encourage Product Reviews

Encourage Social Shares

{14

{ }Math Behind The

Message: AdWords

Research Insights

3 Proven Ad Copy Tips

{15

Adding ! After Call to Action Boosts CTR by 7%

{16

Enhanced Sitelinks Boost CTR by 23%

{17

Seller Ratings Boost CTR by 19%

{18

{ }Ad Copy

Impact Grader

{19

Weight

Free Shipping 19 Official Site 5 Keyword in Display URL 3 Brand Name in headline 11 Offers/Clearance Sale 11 ! After CTA 7 Price Points 7 Ad Extensions 12 Keyword/copy relevance 20 Promo End Date 5

46 50 23

Ad Copy Analysis - Non Trademark Terms

Ad Copy Impact Scores

Score Out of 100

{20

Checklist: 10 Best Practices for Ad Copies

1. Geo-targeted ad copies always have higher CTRs than nationally based ads.

2. Including Free Shipping always boosts CTR.

3. Mentioning Official Site in the display URL or ad copy increases CTR.

4. Mentioning the keyword in the display URL increases CTR.

5. The best ads include Free S/H, Official Site, and a call to action.

6. Having the Brand Name and retailer name is better than just the retailer name.

7. Mentioning the Brand Name in the ad copy increases both CTR and conversions.

8. Ads with Final Clearance or Clearance Sale have a higher CTR.

9. Ad copy with higher CTR may not always have high conversion rates. You need to focus on both.

10. Adding an exclamation point increases CTR.

{21

Email:

Interested in Getting Your Ad Copies Graded by Scott?

scott@netelixir.com{ }

{22

Learn More About NetElixir’s Search Marketing Services & Technology

marinn@netelixir.com{ }

www.netelixir.com/ad-copy{ }Download Our 10 SEM Ad Copy Tips

Google Analytics Events: How One Company Cut CPL by 44%{ }Register For Our May 15th Webinar:

Follow Us @NetElixir

{23

{ }Marinn – Don – Scott NetElixir Inc. + 3 Independence Way, Suite 203 + Princeton, NJ + 08540