reliance foundation information services
Post on 05-Dec-2014
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Information Services
Coverage 7 States, 1 Union Territory 49 Districts, 3 UT Districts
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Right Kind of Information from the Right
Source to the Right People at Right Time
Managing content and communication media
Knowledge / Service Seekers
Farmers, Fisher Folk, Livestock owners, Micro-
enterprenuers, Rural Youth, Students, Extension
Officials, Patients, etc.
Knowledge / Service Providers Universities, Research Institutes, Hospitals,
Government Departments, Banks, Private players, etc.
To be India’s best multi-channel quality information / knowledge
provider on rural prosperity so rural communities enable them to take
right decisions
Target Audiences and Services
Target Audiences
Farmers
Marine Fisher Folk
Micro-entrepreneurs
Aquaculture Farmers
Rural Youth
Women and Adolescent Girls
NGOs
Government Missions / Projects –
Village Contacts or contact
persons
Panchayat Leaders
Services
Agriculture Horticulture
Floriculture Marine Fisheries
Aquaculture Health
Education Employment
Early Warning/ Disaster Preparedness
Government Schemes / Entitlements
Rural Banks Schemes / Services
Panchayat Governance
Livestock
Disaster Preparedness and Pre and Post Management
Process
o Identifying same set of livelihood patterns / networks – Geographic locations
o Identifying information and training needs
o Conducting needs assessment and cross check the information and training needs
o Developing season / thematic based advisories dissemination plan
o Networking and Partnership with knowledge providers based on content dissemination plan
o Networking and Partnership with grassroots networks
o Conducting programmes using different communication media
o Documenting daily report, programme reports, programme questions and answers, media
coverage, help line questions and answers, programme outputs – audio / video / text
o Following-ups help line calls and programme participants suggestions
o Analyzing – Call listen rate, help line calls, programme queries, participants locations –
livelihood patterns – usage pattern of RF IS services, performance of each district / State
o Collecting case studies, feedback and partners opinions
o Disseminating programme activities - Rural Propoganda / Visibility – Partners Meet
Information Services – Dissemination Modes
Direct Intervention
o Audio conferences (one village or multiple villages with expert location)
o Dial out conferences (multiple individuals in multiple locations with expert location)
o Face-to-face and awareness meetings / programmes
o Knowledge on Wheels (visiting villages and farm fields providing advisories and solutions)
o Knowledge on Ocean (conducting marine fisher folk training programmes in sea)
Broadcast
o Local Cable TV – Live Phone in Programmes
o Cable TV Scroll / Flash News
o Weather based agro and marine fisheries bulletins
o Advisories through Community Radio Network / FM / AIR
o Daily advisories through newspaper bulletins
o Voice SMS (audio advisories) dissemination
Audiences Retention Programmes
o Toll Free Help Line Number, Knowledge Debates, Knowledge Quiz, Partners’ Meet, Knowledge Fair
Sample – Knowledge Partners & Grassroots Partners
o Dr. Panjabrao Deshmukh Krishi Vidyapeeth
o Marathwada Krishi Vidyapeeth
o Acharya N. G. Ranga Agricultural
University
o Krishi Vigyan Kendras
o Indian National Centre for Ocean
Information Services (INCOIS)
o Tamil Nadu Agricultural University
o Orissa University of Agriculture and
Technology (OUAT)
o Line Departments – Department of
Agriculture, Department of Animal
Husbandry, Department of Fisheries, etc.
o National Bank for Agriculture & Rural
Development (NABARD)
o Bank of India
o Convergence of Agricultural Interventions
in Maharastra (CAIM) – Krushisamrudhhi
o Farmer Associations / Fisher Folk
Associations / Vegetable Associations
o Action For Food Production (AFPRO)
o Mahila Arthik Vikas Mahamandal
o Eco Farms India Limited
o Maharashtra Orange Grower Association
(MOGA)
o “Pudhu Vazhvu Thittam” - World Bank
Project – etc.
Stakeholders Acceptance (a few samples)
Dissemination Modes and Activities
Voice SMS
Audio Conference
Live Phone-in-Programme
Text SMS – Help Line
WhatsApp – Marine Advisories
Dissemination Modes and Activities
Live Examination Coaching Class
Agro-advisories - Bulletins
Marine Fisheries advisories - Bulletins
Flash News
Scroll
Video Modules
Dissemination Modes and Activities
Knowledge on Wheels
Plant Clinics Knowledge on Ocean
Awareness – eg. Soil Sample Collection
Training – eg. Sea Safety
Dissemination Modes and Activities
Exhibitions / Knowledge Fair
Medical Camps
Veterinary Camps
Rural Propaganda
Partners Meet
Information Services – Outputs
Villages reached (Broadcast Modes) 5,143
Villages reached (Direct Intervention Programmes) 1,955
Participants participated in the Direct Intervention Programmes 50,796
Programme queries answered 19,274
Help Line calls received and answered 15,554
Voice SMS call receivers 69,078
Agro-advisories and Fisheries Bulletins disseminated (Weather based) 10,296
Knowledge Partners (Providing information and resource persons) 218
Grassroots Partners (Sharing their grassroots networks) 94
Knowledge and Grassroots Partners (dual role) 21
Media coverage 447
Benefits (Samples)
o Effective pest and disease management
o Increased income – intercropping and alternative crops
o Effective planning with forecasted weather based advisories
o Improved germination due to effective seed treatment techniques
o Effective livestock management (vaccination)
o Increased efficiency due to time and fuel saved in locating fish shoals – Potential Fishing
Zone
o Increased value of catch due to quality control measures adopted – Hygienic handling of
fish
o Accessing government schemes
o Career guidance; Preparation of model examinations / regular examinations, etc.
o Employment opportunities
o General health awareness and treatment (women reproductive health, menstrual hygiene,
breast cancer, etc.)
Thank You
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