refining mobile app success

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REFINING SUCCESS:

THE NEW DATA DRIVEN MODELAndrew Pearlman,

UA & Analytics Marketing

SOURCEBITS

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What does a successful launch look like to you? Does it mean 100,000 installs, $10,000 a day, a positive ROI, 5 star reviews, high engagement, a 40% retention rate, all of the above?

HOW DO YOU DEFINE SUCCESS?

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What a great launch! Now, let’s get started...

Once the first milestone is reached, it’s no longer about defining success, it’s about refining it, and how you’re going to measure it.

REFINE SUCCESS

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Don’t write reports, answer questionsProvide actionable data to allEmpower analysts to exploreMeasure success against benchmarks

BECOMING DATA DRIVEN

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Analytics Marketing

Events with context (parameters), co-horting, and segmenting make up the backbone of your data.

Click attribution, ROI of traffic buys, and fraud prevention

TWO KEY PARTNERS

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ANALYTICS PROVIDERS

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MARKETING ANALYTICS

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Know your questionsPick the right partersIntegrate on day 1Set goals & share winsRefine Success!

IMPLEMENTING A PLAN

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