SCALING SUCCESS

AS A FREELANCE APP DEVELOPER

)

WHERE I STARTED

Interior Design Program at Savannah College of Art and Design

WHERE I ENDED UP

Engineering Program Analyst at Solutionreach in Lehi, UT

ABOUT MEDru Clegg | @DruClegg

You’re indecisive most of the time

you don’t like talking

to people

b

you hate coding standards

!

YOU HAVE LOTS OF BILLS AND NO SAVINGS

#

you get frustrated easily and

lose patience

you hate refactoring

you think freelancing

is easy money

you think work will come to

you

A FEW QUESTIONSRaise your hand if…

BEGIN NETWORK SCHEDULE

SPECIALTY

VALUE

ENDHIRING SHARE

PROJECTS

HOW TO START

I

PRESENTATION SUMMARY

JOBS

BEING THE BEST

HOW TO SCALE

II

HABITS

QUALITY MONEY

HOW TO START

GET OUT THERE

B

!

I

BIZ CARDS

name, twitter, email, what you do

moo.com

EVENTS

meetups, user groups, school

activities

eventbrite.com

meetup.com

SOCIAL

keep it clean, up to date, and stay

active

linkedin.com

twitter.com

keep in touch

set reminders if you have to

ming.ly

bL 4 ]

start networking like your life depends on itNETWORK

how else will people know about you?MARKET YOURSELF

SOCIAL MEDIA: linkedin, twitter, instagram, etc.

PERSONAL WEBSITE: blogposts, portfolio, resume, contact form

ELANCE www.elance.com

YEEPLY www.yeeply.com

ODESK www.odesk.com

FIND A JOB

JOBS EXIST. FOR SURE.

Meetings

Email

Phone Calls

Social Media

Confluence/JIRA

29 %

49 %

11 %

7 %

4 %

MASTER YOUR SCHEDULEtime management is key

desktime.com rescuetime.com

SET YOURSELF APART

! ! ! ! ! ! ! !

• don’t be afraidIDENTIFY YOUR SPECIALTY

K

Troll developer communities to find out what’s going on.

BFamiliarize yourself with the latest SDKs

and APIs.

Be good at what you do. If not, no amount of business wisdom will save you.

QWrite apps and get them through App

Store review.

#Spend a lot of money

on the app store. Duh.

PUBLISH APPS DEV COMMUNITIES STAY UP TO DATE TRY OUT OTHER APPS

BE THE BESTinvest in your success

»Put a dollar amount on your time

»Learn on your clients’ dime

»Don’t lose yourself

»Everything you do doesn’t need a price tag

INCREASE YOUR VALUE• keep raising your rates

HOW TO SCALE

DEVELOP GOOD HABITS

BII

and the clients that pay you for completing themMANAGING PROJECTS

TOOLS: use tools to keep up with your project requirements and communicate frequently with clients

projectbubble.com

thrivesolo.com

triggerapp.com

podio.com

!

STANDARDS: establish coding standards inline with Apple best practices

Work to ensure your code is self-documenting

REVIEWS:

•phabricator.org

•atlassian.com

•codifferous.com

!

MANAGING QUALITY

hire those you work well with

only hire from referrals within your network

HIRING EMPLOYEES• avoid it as long as possible

FRESHBOOKS www.freshbooks.com

XERO www.xero.com

SHOEBOXED www.shoeboxed.com

MANAGING MONEY

GROUPS: volunteer to speak at user group meetings or local events GITHUB: contribute to open source projects STACK OVERFLOW: answer questions

REVIEW: reach out to other developers who may need code reviews

TESTIMONIALS: have clients write them for your website

TWEET: give advice and use hashtags

monitor your reputation and analyze your frequently tweeted topics- use www.twylah.com

MANAGING REPUTATION• share and give back where you can

QUESTIONS

and

ANSWERS

R" Go ahead. Ask away.

B