red team final presentation december 12, 2005. overview banana harvesting –current methods...

Red Team Final Presentation

December 12, 2005

Overview

• Banana Harvesting – Current methods

– Using the Banana Stand

• Product Design

• Economic and Market Analysis

Banana Harvesting

The Banana Stand

Competitive Advantage

•Productivity 10%

•Flexibility

•Safety

Grabber Design

Jammer Cam lock

• Clip onto stalk

• Support 120 lbs. bunch

• Easy removal of bunch

Design Requirements

Tripod Design

• Lightweight

• Quick assembly

0

1000

2000

3000

4000

5000

6000

1 2 3 4 5 6

Years

Un

its

So

ld

Market Analysis

• Market: Central American Plantations• 100,000 banana workers• By Year 6: 34% of Market

Economic Analysis

• Price: $400• Cost: $135

0

100

200

300

400

500

1 2 3 4 5 6

Year

$ D

oll

ars

Price

Cost

Plantation Savings

• 2-man team: $2,080/year

• Productivity 10%

• Saves $208/team/year

• Break even 2 years

Projected Revenue

-500

0

500

1000

1500

2000

2500

0 1 2 3 4 5 6

Years

$ T

ho

usa

nd

s

Revenues

Profits

Costs

Acknowledgements

• Professor Magee and Professor Meeker• Dick Fenner, Bob Nuttal, Joe Cronin, Bob Gertsen, Steve

Haberek, Peter S• Going Bananas• Jonathon H. Crane, Ph.D., Tropical Fruit Crop Specialist,

University of Florida• Napoleon Murillo, Chiquita• Ivan Velez, Dole Bananas• Helder Calderon International Network for the

Improvement of the Banana and the Plantain• Felix Irizarri Garcia• Costa Rica: Esteban Sanchez, Eduardo Ruiz, Christian,

Britt Larsen (Director of Programmes), Mario de Rastamon • Barry Kudrowitz

Final Cost ProjectionUNIT COST BREAKDOWN

TRIPOD MEMBERS (Al)

$30

CAM ASSEMBLY

$12

JOINTS / PINS

$12

GRABBER (Al)

$10

TOTAL COST OF PRODCUTION:

$79

LABOR / OVERHEAD

$15