red team final presentation december 12, 2005. overview banana harvesting –current methods...
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Red Team Final Presentation
December 12, 2005
Overview
• Banana Harvesting – Current methods
– Using the Banana Stand
• Product Design
• Economic and Market Analysis
Banana Harvesting
The Banana Stand
Competitive Advantage
•Productivity 10%
•Flexibility
•Safety
Grabber Design
Jammer Cam lock
• Clip onto stalk
• Support 120 lbs. bunch
• Easy removal of bunch
Design Requirements
Tripod Design
• Lightweight
• Quick assembly
0
1000
2000
3000
4000
5000
6000
1 2 3 4 5 6
Years
Un
its
So
ld
Market Analysis
• Market: Central American Plantations• 100,000 banana workers• By Year 6: 34% of Market
Economic Analysis
• Price: $400• Cost: $135
0
100
200
300
400
500
1 2 3 4 5 6
Year
$ D
oll
ars
Price
Cost
Plantation Savings
• 2-man team: $2,080/year
• Productivity 10%
• Saves $208/team/year
• Break even 2 years
Projected Revenue
-500
0
500
1000
1500
2000
2500
0 1 2 3 4 5 6
Years
$ T
ho
usa
nd
s
Revenues
Profits
Costs
Acknowledgements
• Professor Magee and Professor Meeker• Dick Fenner, Bob Nuttal, Joe Cronin, Bob Gertsen, Steve
Haberek, Peter S• Going Bananas• Jonathon H. Crane, Ph.D., Tropical Fruit Crop Specialist,
University of Florida• Napoleon Murillo, Chiquita• Ivan Velez, Dole Bananas• Helder Calderon International Network for the
Improvement of the Banana and the Plantain• Felix Irizarri Garcia• Costa Rica: Esteban Sanchez, Eduardo Ruiz, Christian,
Britt Larsen (Director of Programmes), Mario de Rastamon • Barry Kudrowitz
Final Cost ProjectionUNIT COST BREAKDOWN
TRIPOD MEMBERS (Al)
$30
CAM ASSEMBLY
$12
JOINTS / PINS
$12
GRABBER (Al)
$10
TOTAL COST OF PRODCUTION:
$79
LABOR / OVERHEAD
$15