recruiting lessons from the trenches

Recruiting Lessons from the TrenchesHow to Develop and Execute a Winning Employer Brand

Lars Schmidt | @ThisIsLars | AmplifyTalent.com

Why?

“‘Social Media Generation’ -

GenY will comprise 1/3 of the

global labor market in 2015”

Source: Society of Human Resources Management

“73% of 18-34 year olds found

their last job through social

media”

Source: Aberdeen

“Mobile traffic surpassed web

traffic in 2014”

Source: Comscore

“51% of new employees

have "buyer's remorse" and 88%

look to make a change within 6

months”.”

Source: Glassdoor

“Employees with socially-encouraging

employers are significantly more likely to

help boost sales than employees whose

employers aren’t socially encouraging

(72% vs. 48%, respectively)”

Source: Weber Shandwick

“2 out of 5 working adults would

be willing to forfeit a portion of

their salary if it meant increasing

their position's flexibility”.”

Source: Harris Interactive

How?

Building & Launching A Corporate Employer Brand Strategy

Three Phase Employer Brand

Roadmap

DesignMonths 0-3

RefinementMonths 12+

‣ Develop strategy

‣ Determine internal

stakeholders and gain

support

‣ Align with

marketing/branding

‣ Select channels,

determine content

strategy

‣ Launch channels

ExecutionMonths 3-12

‣ Refine content strategy

‣ Build community and

engagement

‣ Select and implement

tools

(measurement/automati

on/listening)

‣ Channel expansion,

develop and manage

campaigns

‣ Promote wins internally

‣ Advanced ROI metrics

(source of hire)

‣ channel expansion

‣ Team delegation

‣ Multimedia content

‣ Measure, refine, adjust

“This Is a Generic Brand Video Link: https://www.youtube.com/watch?v=2YBtspm8j8M

“Your Culture Is Your Brand”

#BSU

Video

Dropbox Video Link: https://www.youtube.com/watch?v=-ZuxQcp84o0&noredirect=1

Video shot using Cameo app on an iPhone 5

NPR HQ Cameo Tour Video Link: http://nprlife.tumblr.com/post/86207141026/take-a-

tour-of-the-new-npr-hq-in-this-cameo-video#permalink-notes

Audio

Link: https://soundcloud.com/spacexjobs/crs-3-launch

Link: https://soundcloud.com/lorealcareers

Job Descriptions

Source: LinkedIn

Targeted Branding

• 20% time required for open

source projects (tied to

performance)

• Open source contributions

extend brand through

community

• Establishes targeted

thought leadership

• Interview - collaborative

open source project (paid)

Surevine