rebecca braglio: monetization 101 - can i make money off this thing?

1

Rebecca BraglioThePhillyDog.com

Can I Make Money Off This Thing?

After all – I’m working my tail off!

The Reality

•Don’t quit your day job

•Limited financial gain

•Hustle

•Dedication

Chan4chan.com

How much traffic?

•Page rank•Social media following•Email list – open rate•Bounce rate•Page views•Community engagement•Influence•Geographic traffic

Sippanont Samchai

Treat Your Blog Like a BUSINESS

•Actual business entity

•Logo

•Tax ID

•Checking account/paypal

•Professional look

Ad Avenues

•Affliate links•Google/adsense•Blog networks•Amazon store•Ebook•Banner/text ads - various sizes

•Featured posts/advertorial•Email newsletter spots•Events•Giveaways•Guest posts•Social media consulting

Ad Avenues

•Phone book

•Yelp

•Google searches

•Twitter/facebook

•Magazine ads

Go LOCAL

Media Kit

•About section•stats•demographics

•Services•editorials•promotions•consulting

•Packages•Testimonials•Contact us

Aroundmainline.com

What makes your blog distinctive?

How to Determine Pricing

•Print ads

•Other websites

•Educated guess

•Cost per click v. Cost per impression

•Bundle discounts

•Bartering

Compare, Compare, Compare

•125x125 pixel ad above fold

•Newsletter shout-out, facebook/twitter mentions, featured article

•Host contest, giveaway, twitter party

•250x500 pixel ad, happy hour event, facebook/twitter mentions

•Determine length of package

Sample Packages

•Paid links can violate page rank guidelines

•Add rel=“no follow” attribute to the <a> tag

•“Advertisement”

No Follow

If you have a paid advertising model on your website where you sell ad space those ads should always have a no follow tag on them. Since Google has come out and said paid links are bad and very frowned upon you want to make sure you don’t run the risk of receiving a penalty by selling links, because a paid advertising spot with a do follow tag on it is nothing more than a paid link in the eyes of the search engines.

<a href="http://blog.example.com" rel=“nofollow">My blog</a>

125x125 ad

Featured article

Banner ad

300x250 ad

Recommended Products