ready, set, activate! bring your employer brand to life

11

&

22

…now what?

© 2016 SmashFly Technologies333

• “Brand is what other people say

about you when you’re not in the

room.” – Jeff Bezos, Amazon

• Employer brand should be:

– A story

– Consistent

– Authentic

#EBActivate

© 2016 SmashFly Technologies444

1.Your EVP is not the end goal.

#EBActivate

© 2016 SmashFly Technologies555#EBActivate

2. Shift from job-led to brand-led.

© 2016 SmashFly Technologies666#EBActivate

© 2016 SmashFly Technologies77

SEARCH FOR JOBS ONLINE

FIND TEXT BASED JOB POST

BEFORE

#EBActivate

2. Shift From Job-led to Brand-led.

© 2016 SmashFly Technologies88

SEARCH FOR JOBS ONLINE

FIND TEXT BASED JOB POST

BEFORE

ACTIVE PASSIVE

WORD OF MOUTH

EXPOSURE TO BRAND

ENGAGE ONLINE WITH NEWS AND ARTICLES

GOOGLE COMPANY & CHECK OUT SOCIAL MEDIA

LOOK AT COMPANY’S CAREER SITE

RESEARCH COMPANY REVIEWS

NOW

#EBActivate

2. Shift From Job-led to Brand-led.

© 2016 SmashFly Technologies999

3. Communicate your “Why.”

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4. It’s not a choice.

#EBActivate

1111

1. Activate Your Team

2. Activate Your Message

3. Activate Your Experience

1212

© 2016 SmashFly Technologies1313#EBActivate

“Virtually, no spokesperson is more trusted than a company’s own

employees. And yet, one out of every three employees doesn’t

trust his or her own company. For nearly every company, deeper

engagement with employees is a low hanging fruit—and a

direct avenue to growing trust in business, at the organizational

level, and at the institutional level.”

Michael Stewart

President & CEO, Europe & CIS for Edelman

© 2016 SmashFly Technologies1414#EBActivate

© 2016 SmashFly Technologies1515#EBActivate

© 2016 SmashFly Technologies1616#EBActivate

© 2016 SmashFly Technologies1717

• Marketing Director

• PR Director

• Social Media team

• Copy/Design team

#EBActivate

© 2016 SmashFly Technologies1818#EBActivate

© 2016 SmashFly Technologies1919#EBActivate

© 2016 SmashFly Technologies2020#EBActivate

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© 2016 SmashFly Technologies2222#EBActivate

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© 2016 SmashFly Technologies2424

• Tools to help with social amplification

• Weekly email with copy-and-paste

links

• Tools are fads – the behavior is

what’s important

• Personalized, human, transparent,

present

2525

© 2016 SmashFly Technologies2626

Only 1% of Fortune 500 companies

send content other than jobs to their

talent networks.Source: SmashFly’s Recruitment Marketing

Report Card for the 2016 Fortune 500

#EBActivate

© 2016 SmashFly Technologies2727

• How to activate your Nurture

strategy:

1. Build your talent network(s)

2. Segment your database

3. Send timely, relevant content

#EBActivate

© 2016 SmashFly Technologies2828#EBActivate

© 2016 SmashFly Technologies2929#EBActivate

© 2016 SmashFly Technologies303030

• Recruiting metrics

– Quantity of applicants, time-to-fill, talent pipelines

• Source of influence

• Social engagement and reach

#EBActivate

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1. Activating your employer brand unlocks its potential to drive recruiting wins and business success

2. 3 ways to bring your brand to life:

– Activate Your Team

– Activate Your Message

– Activate Your Experience

© 2016 SmashFly Technologies323232

Thank you!