ready, set, activate! bring your employer brand to life

22

…now what?

© 2016 SmashFly Technologies333

• “Brand is what other people say

about you when you’re not in the

room.” – Jeff Bezos, Amazon

• Employer brand should be:

– A story

– Consistent

– Authentic

#EBActivate


1.Your EVP is not the end goal.

#EBActivate

© 2016 SmashFly Technologies555#EBActivate

2. Shift from job-led to brand-led.


SEARCH FOR JOBS ONLINE

FIND TEXT BASED JOB POST

BEFORE

#EBActivate

2. Shift From Job-led to Brand-led.


SEARCH FOR JOBS ONLINE

FIND TEXT BASED JOB POST

BEFORE

ACTIVE PASSIVE

WORD OF MOUTH

EXPOSURE TO BRAND

ENGAGE ONLINE WITH NEWS AND ARTICLES

GOOGLE COMPANY & CHECK OUT SOCIAL MEDIA

LOOK AT COMPANY’S CAREER SITE

RESEARCH COMPANY REVIEWS

NOW

#EBActivate

2. Shift From Job-led to Brand-led.


3. Communicate your “Why.”


4. It’s not a choice.

#EBActivate

1111

1. Activate Your Team

2. Activate Your Message

3. Activate Your Experience


“Virtually, no spokesperson is more trusted than a company’s own

employees. And yet, one out of every three employees doesn’t

trust his or her own company. For nearly every company, deeper

engagement with employees is a low hanging fruit—and a

direct avenue to growing trust in business, at the organizational

level, and at the institutional level.”

Michael Stewart

President & CEO, Europe & CIS for Edelman


• Marketing Director

• PR Director

• Social Media team

• Copy/Design team

#EBActivate


• Tools to help with social amplification

• Weekly email with copy-and-paste

links

• Tools are fads – the behavior is

what’s important

• Personalized, human, transparent,

present


Only 1% of Fortune 500 companies

send content other than jobs to their

talent networks.Source: SmashFly’s Recruitment Marketing

Report Card for the 2016 Fortune 500

#EBActivate


• How to activate your Nurture

strategy:

1. Build your talent network(s)

2. Segment your database

3. Send timely, relevant content

#EBActivate


• Recruiting metrics

– Quantity of applicants, time-to-fill, talent pipelines

• Source of influence

• Social engagement and reach

#EBActivate

3131

1. Activating your employer brand unlocks its potential to drive recruiting wins and business success

2. 3 ways to bring your brand to life:

– Activate Your Team

– Activate Your Message

– Activate Your Experience


Thank you!