reaching music lovers from the back of a van - nathan poppe

REACHING M

USIC LO

VERS

FROM T

HE BACK O

F A V

AN

PAID

FOR IN

PART

BY:

NATHAN P

OPPE

LISTEN TO THE DOG

KILLER VAN, DUDE

SAY HELLO TO MY LITTLE FRIEND

BUCKLE UP, DUDES

GETTING THE SHOW ON THE ROAD

- Passion makes all the difference in the world

- Solid sponsors, make for solid content

- How did we make a car dealership seem cool?

- How is this this good for The Spy FM?

KEEP IT COOL

BEING DIFFERENT MAKES A DIFFERENCE

EXPECT THE UNEXPECTED

GRASSROOTS IS THE WAY TO GO

- There are interesting people making interesting music in Oklahoma

- We started small and moved our way up, build connections

- You don’t need an army to make a project work

- Invite the community to make an impact, record stores, venues

Don’t Involve the entire community

TREAT PEOPLE LIKE ROCK STARS

- Making the shoot something people look forward to, low pressure

- Simple is smarter

- Play to people’s strengths

- Confidence booster, create enthusiasm for what artists are good at

- Be thoughtful and become a part of a band’s story

STATS ON STATS

- 250,000 views, 700 subscribers

- Every month we have about 10,000 views on our videos

- How did we get views?

- How did we get people to share videos?

- How did our most successful videos get so successful?

ENERGIZER BUNNY

- Consistency has kept us going and going and going

- Is it better to focus on quantity or quality?

- We let the content do the talking even if it’s weird or unexpected

- Take it easy on the social media, be appreciative

BECOME A FORCE FOR GOOD

- Be useful and organized

- People use the website to curate shows and plan events

- We are creating an archive for clients and Oklahoma

- A web show can be more than a web show

MOST IMPORTANTLY HAVE FUN

THE FUTURE OF VDUB SESSIONS

FUN WITH PANTS