reaching music lovers from the back of a van - nathan poppe
DESCRIPTION
Tips and hints behind turning a grassroots project into a successful music adventure with national and international fans.TRANSCRIPT
REACHING M
USIC LO
VERS
FROM T
HE BACK O
F A V
AN
PAID
FOR IN
PART
BY:
NATHAN P
OPPE
LISTEN TO THE DOG
KILLER VAN, DUDE
SAY HELLO TO MY LITTLE FRIEND
BUCKLE UP, DUDES
GETTING THE SHOW ON THE ROAD
- Passion makes all the difference in the world
- Solid sponsors, make for solid content
- How did we make a car dealership seem cool?
- How is this this good for The Spy FM?
KEEP IT COOL
BEING DIFFERENT MAKES A DIFFERENCE
EXPECT THE UNEXPECTED
GRASSROOTS IS THE WAY TO GO
- There are interesting people making interesting music in Oklahoma
- We started small and moved our way up, build connections
- You don’t need an army to make a project work
- Invite the community to make an impact, record stores, venues
Don’t Involve the entire community
TREAT PEOPLE LIKE ROCK STARS
- Making the shoot something people look forward to, low pressure
- Simple is smarter
- Play to people’s strengths
- Confidence booster, create enthusiasm for what artists are good at
- Be thoughtful and become a part of a band’s story
STATS ON STATS
- 250,000 views, 700 subscribers
- Every month we have about 10,000 views on our videos
- How did we get views?
- How did we get people to share videos?
- How did our most successful videos get so successful?
ENERGIZER BUNNY
- Consistency has kept us going and going and going
- Is it better to focus on quantity or quality?
- We let the content do the talking even if it’s weird or unexpected
- Take it easy on the social media, be appreciative
BECOME A FORCE FOR GOOD
- Be useful and organized
- People use the website to curate shows and plan events
- We are creating an archive for clients and Oklahoma
- A web show can be more than a web show
MOST IMPORTANTLY HAVE FUN
THE FUTURE OF VDUB SESSIONS
FUN WITH PANTS