reaching music lovers from the back of a van - nathan poppe

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REACHING MUSIC LOVERS FROM THE BACK OF A VAN PAID FOR I N PART BY : NATHAN POPPE

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Tips and hints behind turning a grassroots project into a successful music adventure with national and international fans.

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Page 1: Reaching Music Lovers from the Back of a Van - Nathan Poppe

REACHING M

USIC LO

VERS

FROM T

HE BACK O

F A V

AN

PAID

FOR IN

PART

BY:

NATHAN P

OPPE

Page 2: Reaching Music Lovers from the Back of a Van - Nathan Poppe

LISTEN TO THE DOG

Page 3: Reaching Music Lovers from the Back of a Van - Nathan Poppe

KILLER VAN, DUDE

Page 4: Reaching Music Lovers from the Back of a Van - Nathan Poppe

SAY HELLO TO MY LITTLE FRIEND

Page 5: Reaching Music Lovers from the Back of a Van - Nathan Poppe

BUCKLE UP, DUDES

Page 6: Reaching Music Lovers from the Back of a Van - Nathan Poppe

GETTING THE SHOW ON THE ROAD

- Passion makes all the difference in the world

- Solid sponsors, make for solid content

- How did we make a car dealership seem cool?

- How is this this good for The Spy FM?

Page 7: Reaching Music Lovers from the Back of a Van - Nathan Poppe

KEEP IT COOL

Page 8: Reaching Music Lovers from the Back of a Van - Nathan Poppe

BEING DIFFERENT MAKES A DIFFERENCE

Page 9: Reaching Music Lovers from the Back of a Van - Nathan Poppe

EXPECT THE UNEXPECTED

Page 10: Reaching Music Lovers from the Back of a Van - Nathan Poppe

GRASSROOTS IS THE WAY TO GO

- There are interesting people making interesting music in Oklahoma

- We started small and moved our way up, build connections

- You don’t need an army to make a project work

- Invite the community to make an impact, record stores, venues

Page 11: Reaching Music Lovers from the Back of a Van - Nathan Poppe

Don’t Involve the entire community

Page 12: Reaching Music Lovers from the Back of a Van - Nathan Poppe

TREAT PEOPLE LIKE ROCK STARS

- Making the shoot something people look forward to, low pressure

- Simple is smarter

- Play to people’s strengths

- Confidence booster, create enthusiasm for what artists are good at

- Be thoughtful and become a part of a band’s story

Page 13: Reaching Music Lovers from the Back of a Van - Nathan Poppe

STATS ON STATS

- 250,000 views, 700 subscribers

- Every month we have about 10,000 views on our videos

- How did we get views?

- How did we get people to share videos?

- How did our most successful videos get so successful?

Page 14: Reaching Music Lovers from the Back of a Van - Nathan Poppe

ENERGIZER BUNNY

- Consistency has kept us going and going and going

- Is it better to focus on quantity or quality?

- We let the content do the talking even if it’s weird or unexpected

- Take it easy on the social media, be appreciative

Page 15: Reaching Music Lovers from the Back of a Van - Nathan Poppe

BECOME A FORCE FOR GOOD

- Be useful and organized

- People use the website to curate shows and plan events

- We are creating an archive for clients and Oklahoma

- A web show can be more than a web show

Page 16: Reaching Music Lovers from the Back of a Van - Nathan Poppe

MOST IMPORTANTLY HAVE FUN

Page 17: Reaching Music Lovers from the Back of a Van - Nathan Poppe

THE FUTURE OF VDUB SESSIONS

Page 18: Reaching Music Lovers from the Back of a Van - Nathan Poppe

FUN WITH PANTS