reach out!

Reach Out!Experiments in Interaction Using

Social Media

Tom Supra, M.B.A., A.I.T. (Applied Information Technology)Professor, George Brown CollegeApril 29, 2011 (Tom TheProf)

Find Someone Who…?

• Let’s socialize the old-fashioned way!• 5-10 minutes max

Things Facebook Told Me

1. I removed names for privacy reasons… studied at Durham College.2. has a student who won ‘gold’ at the Manitoba (Software Application) Skills

Competition.3. has a 25 year-old daughter and recently got an iPad.4. plays ‘Bunco’. (what is Bunco??)5. broadcast that she uses Facebook for students needing help when they

are not in class.6. plays women’s ball hockey and has a dog.7. had someone mash a picture up with Paris Hilton.8. is going to St. Petersburg at the end of May.9. plays the social game: Pop Pies 2.10. knows English, French AND Spanish!11. saw a Monster Truck show recently.Is this just too creepy?

Agenda

• Find Someone Who?• Social Media Overview– Facebook– Twitter– LinkedIN– YouTube– Mobile Devices– MyITLab

• Other Engagement Tools

Social Media

• Wikipedia Definition: Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

User-generated content

Top 5 U.S. Social Networks by Unique Visitors - ComScore June 2010

Facebook MySpace Twitter Linked In Yahoo Pulse0

20000

40000

60000

80000

100000

120000

140000

160000

Another Measure

Where are People Networking?

Who is Social Networking?

What SM Tools Are You Using?

What Is Your Audience Using?

• Ask them/Survey them– Digital Divide?

• Establish ‘brand’ or ‘identity’ and be consistent• Set guidelines for appropriate use (and be clear what is

inappropriate)– School policy?– We are always representing our place of work if we broadcast it!

• Create a ‘need’ for student participation!– Give them bonuses?

• Demonstrate that you care about them ‘personally’• Is it important that people learn to communicate in 140

characters or less?

• Isn’t this too social for our practical use?

• Privacy settings– We must remind/continually check– ‘Like’ button reach

• Work-life balance– Integrators

• Minimum control

– Non-integrators (Separators)• Maximum control

From Alfredo TamSr. Director Sales, Facebook Canada

Teenland 2011

“I feel like I’ve gotten really narcissistic lately. The people around me are narcissistic. I have to tell myself to get off Facebook when I’m at the point of stalking people, like pretty hipster girls who always have the perfect outfits. It’s a really awful feeling, like eating an entire tub of ice cream. You can’t stop doing it. You feel sick, but, you can’t stop.”

-Kennedy, 17

Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18

Create A Facebook Group

Click for video

• Faster than Facebook!• Reach can be very far (1000’s of people) due

to ‘re-tweets’.• Updates available if you have Google Reader

(i.e. an RSS feed aggregator)

Create & Use Hashtags

Click for video

• Google Yourself• 1 hour per week• Fill it out 100%• Discussions are robust, but, need

to be professional an appropriate!!

LinkedIn Groups

Click for video

LinkedIn Discussions

Outlook Social Connector

Click for Video

Windows Movie MakeriMovie for iPad 2

Mobile Devices

• Wimba Pronto feature in MyITLab• If you are set up with an Office 2010 course, then

just click on the communication tab and you get to register.

Other Tools

• Quora– http://www.quora.com

• Doodle– http://www.doodle.com

• Skype– http://www.skype.com

• FourSquare– http://www.foursquare.com

• Live Stream– http://www.livestream.com

LiveStream

Concluding Tips

• Connect with people, don’t just be a data feed

• Have a personality• Hash tags are useful! (#topic)• Tag and re-tweet (promote rather than self-

promote)• Reputation Management

– Comment and reply– Be honest & consistent

• Monitor, Participate, Spark, & Become the conversation

Resources

• Alexander, Bryan, Social Networking in Higher Education, Educause, posted December 2008, http://net.educause.edu/ir/library/pdf/PUB7202s.pdf

• Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18• McMahon, Mark; Romana, Pospisil, Laptops for a digital lifestyle: Millennial students and

wireless mobile technologies, Edith Cowan University, 2005, pp. 421-431• Young, Jeffrey, Actually Going to Class, for a Specific Course? How 20th-Century, The Chronicle

of Higher Education, February 27, 2011, http://chronicle.com/article/Actually-Going-to-Class-How/126519

• Hembrooke, Helene; Gay, Geri, The Laptop and the Lecture: The Effects of Multitasking in Learning Environments, Journal of Computing in Higher Education, Vol 15(1), Fall 2003

• Rivlin, Gary, The Big Question, Wired, May 2011• Lublin, Daniel, Tweeting with tact, Metro News, Wednesday, April 27, 2011• Ahmed, Sulemaan, Are You In?, Canadian Marketing Association, February 28, 2011,

http://www.canadianmarketingblog.com/archives/2011/02/are_you_in.html