reach out!
DESCRIPTION
Experiments in Interaction Using Social Media... Explore, engage, and feel the power of the social media landscape with far-reaching implications for teachers and society in this one-hour seminar. Participate in experiments utilizing current social media that might just trigger an idea or two for your own student engagement. To get started, send a friend request to 'Tom TheProf' in Facebook. Add a message mentioning the conference for bonus marks! We will take your skills of interaction to a whole new level via use of popular social media tools.TRANSCRIPT
Reach Out!Experiments in Interaction Using
Social Media
Tom Supra, M.B.A., A.I.T. (Applied Information Technology)Professor, George Brown CollegeApril 29, 2011 (Tom TheProf)
Find Someone Who…?
• Let’s socialize the old-fashioned way!• 5-10 minutes max
Things Facebook Told Me
1. I removed names for privacy reasons… studied at Durham College.2. has a student who won ‘gold’ at the Manitoba (Software Application) Skills
Competition.3. has a 25 year-old daughter and recently got an iPad.4. plays ‘Bunco’. (what is Bunco??)5. broadcast that she uses Facebook for students needing help when they
are not in class.6. plays women’s ball hockey and has a dog.7. had someone mash a picture up with Paris Hilton.8. is going to St. Petersburg at the end of May.9. plays the social game: Pop Pies 2.10. knows English, French AND Spanish!11. saw a Monster Truck show recently.Is this just too creepy?
Agenda
• Find Someone Who?• Social Media Overview– Facebook– Twitter– LinkedIN– YouTube– Mobile Devices– MyITLab
• Other Engagement Tools
Social Media
• Wikipedia Definition: Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
User-generated content
Top 5 U.S. Social Networks by Unique Visitors - ComScore June 2010
Facebook MySpace Twitter Linked In Yahoo Pulse0
20000
40000
60000
80000
100000
120000
140000
160000
Another Measure
Where are People Networking?
Who is Social Networking?
What SM Tools Are You Using?
What Is Your Audience Using?
• Ask them/Survey them– Digital Divide?
• Establish ‘brand’ or ‘identity’ and be consistent• Set guidelines for appropriate use (and be clear what is
inappropriate)– School policy?– We are always representing our place of work if we broadcast it!
• Create a ‘need’ for student participation!– Give them bonuses?
• Demonstrate that you care about them ‘personally’• Is it important that people learn to communicate in 140
characters or less?
• Isn’t this too social for our practical use?
• Privacy settings– We must remind/continually check– ‘Like’ button reach
• Work-life balance– Integrators
• Minimum control
– Non-integrators (Separators)• Maximum control
From Alfredo TamSr. Director Sales, Facebook Canada
Teenland 2011
“I feel like I’ve gotten really narcissistic lately. The people around me are narcissistic. I have to tell myself to get off Facebook when I’m at the point of stalking people, like pretty hipster girls who always have the perfect outfits. It’s a really awful feeling, like eating an entire tub of ice cream. You can’t stop doing it. You feel sick, but, you can’t stop.”
-Kennedy, 17
Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18
Create A Facebook Group
Click for video
• Faster than Facebook!• Reach can be very far (1000’s of people) due
to ‘re-tweets’.• Updates available if you have Google Reader
(i.e. an RSS feed aggregator)
Create & Use Hashtags
Click for video
• Google Yourself• 1 hour per week• Fill it out 100%• Discussions are robust, but, need
to be professional an appropriate!!
LinkedIn Groups
Click for video
LinkedIn Discussions
Outlook Social Connector
Click for Video
Windows Movie MakeriMovie for iPad 2
Mobile Devices
• Wimba Pronto feature in MyITLab• If you are set up with an Office 2010 course, then
just click on the communication tab and you get to register.
Other Tools
• Quora– http://www.quora.com
• Doodle– http://www.doodle.com
• Skype– http://www.skype.com
• FourSquare– http://www.foursquare.com
• Live Stream– http://www.livestream.com
Concluding Tips
• Connect with people, don’t just be a data feed
• Have a personality• Hash tags are useful! (#topic)• Tag and re-tweet (promote rather than self-
promote)• Reputation Management
– Comment and reply– Be honest & consistent
• Monitor, Participate, Spark, & Become the conversation
Resources
• Alexander, Bryan, Social Networking in Higher Education, Educause, posted December 2008, http://net.educause.edu/ir/library/pdf/PUB7202s.pdf
• Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18• McMahon, Mark; Romana, Pospisil, Laptops for a digital lifestyle: Millennial students and
wireless mobile technologies, Edith Cowan University, 2005, pp. 421-431• Young, Jeffrey, Actually Going to Class, for a Specific Course? How 20th-Century, The Chronicle
of Higher Education, February 27, 2011, http://chronicle.com/article/Actually-Going-to-Class-How/126519
• Hembrooke, Helene; Gay, Geri, The Laptop and the Lecture: The Effects of Multitasking in Learning Environments, Journal of Computing in Higher Education, Vol 15(1), Fall 2003
• Rivlin, Gary, The Big Question, Wired, May 2011• Lublin, Daniel, Tweeting with tact, Metro News, Wednesday, April 27, 2011• Ahmed, Sulemaan, Are You In?, Canadian Marketing Association, February 28, 2011,
http://www.canadianmarketingblog.com/archives/2011/02/are_you_in.html