reach 100 million buyers on ebay - magento · reach 100 million buyers on ebay griff (jim...

Reach 100 Million Buyers On eBay

Griff (Jim Griffith), Sr. Manager, eBay Seller Development Rita Padilla, Marketing Manager, Magento Ashish Kumar, Sr. Product Manager, Magento & X.commerce

Jimmy Wong, eBay Community Manager

Welcome!

Introducing Magento Go

Launched February 2011Ready-to-use professionally designed themesCSS-based theming approachInline and importable translations

Drag-and-drop layout editing

Out-of-the-box payment gateway integrations

Expand your store with Trusted Extensions

Professional web design services from partners

Why eBay?

Because in 2012…

• eBay Inc. enabled more than $175 billion of commerce volume (ECV) in 2012, representing growth of 18% *.

• Active Users grew by 12% to112 million worldwide

• 1/3 of all transactions were made through a mobile device

• 68% of all transactions on eBay were Fixed Price (as opposed to auction-format)

* Year over year

eBay Today: Streamlined Shopping!

• Simpler, cleaner look

eBay Today: Brand new Search

Setting Up a Business on eBay

Explore & Research

• Your potential market on eBay– Opportunities– Competitors

• Pricing• List Practices• Sales• Terapeak! (www.terapeak.com)

Register an eBay Account

• Click “Sign In” then “Register”• Follow steps

Select User ID (and later, a Store Name)

• User ID: – First choice: Your existing business name– Second choice: Something memorable that is close to your existing business

name– Third choice: There is no third choice!– Learn more: http://pages.ebay.com/help/account/user-id.html

• Store Name– First choice: Same as your User ID– Second choice: Something memorable that is close to your User ID– Learn more: http://pages.ebay.com/help/sell/questions/store-change-name.html

Open an eBay Store

http://pages.ebay.com/storefronts/building.html

Select 1-5 Items To List on eBay

• Don’t procrastinate! (analysis paralysis)

• Select from existing inventoryOr• From your personal items

Accepted Payment Options on eBay

• PayPal

• Bill Me Later

• Credit card or debit card processed through the seller's Internet merchant account

PayPal: Extend your brand

• Create a PayPal email address that matches your eBay User ID and Store– shipperssupply@gmail.com– support@shipperssupply.com

Memorable, professional, consistent branding!

Considerations: Selling Limits - Accounts

• Applied for all new sellers• Example:

– 10 items per month– $500 cap in sales per month

• During registration:– Indicate “Business”

• During Seller Account Creation– Provide all requested information!– Verify Identity By Phone– Credit Card on File

Other Selling Limits

• Category & Item LimitsFor certain and unspecified– luxury brand name products– Trademarked, copyright protected items

• Learn more about all Selling Limits:

http://pages.ebay.com/help/sell/sellinglimits.html

New Seller Payment Holds

• Applies to all new eBay Sellers

• Funds held from 3 – 21 days

• Lifted completely after meeting all below:

– 90 days or more since your first successful sale.

– 25 completed domestic sales transactions.– $250.00 or more in total sales.

Start Up Plan

1. Research • eBay Sold Items• Terapeak

2. Select• User Id• Store Name• New PayPal email address

3. Register• eBay• PayPal

4. Open eBay Store (Basic level)5. List 5 items

Selecting Formats and Categories

Auction VS Fixed Price

• Auction Best For:– Consumer Sellers– Rare merchandise– Hybrid (with Buy It Now

• Also:– A component of a

search placement strategy

• Fixed Price Best For:– For Business– Commodity merchandise– More control over prices– Best Offer– Markdown Manager

Building Effective Descriptions with Photos That Sell

Concise, Clear, Descriptions

• Keep it simple (buyers don’t read!)• Include all item attributes• Call out all condition issues

Item Specifics

• Use ALL available item specifics.

• Create your own

Make it EASY for customers to decide.

Item Specifics Displayed

Easy‐to‐find‐and‐readOptimizes ranking in Best Match

Listing with The eBay Catalog

• Create listings quickly, easily!

• Automatically include specifications like brand, model number, dimensions, and color—plus professional photos—straight from the manufacturer

• Increase the possibility that your listing will appear in search

• Instant access to key selling data (average selling price and number of completed listings)

Photos on eBay Listings

• eBay is more visual than ever!• Pictures are free (up to 12)• How Big?

– At least 1000 pixels on the smallest side– No overlay text – No borders

• The eBay Photo Center http://pages.ebay.com/sellerinformation/sellingresources/photocenter.html

Optimizing for Mobile: Why?

“eBay mobile finished 2012 with $13 billion in volume - more than double the prior year - and PayPal mobile handled almost $14 billion in payment volume, more than triple the prior year. In 2013, we expect each to exceed $20 billion [in sales through mobile].”

Shipping & Tracking Solutions

Options

• eBay Label & Postage Printing• Stamps.com• Endicia• USPS• Your existing solution provider or software

Printing Labels on eBay

Meeting the eBay Standards for Seller Performance

Meeting eBay Buyer Expectations

• Ship fast• Upload Tracking• Take returns• Stay informed!

Top Rated Seller: Program & Benefits

• eBay Top Rated Seller displayed on your Feedback profile page • 20% final value fee discount & highest average boost in Best

Match on your listings with 1-day handling and returns.• Learn more about the Top Rated Plus seal • Shipping discounts with USPS and UPS.• One-on-one consultations with the eBay Seller Outreach team.

eBay Managed Returns Process

• http://pages.ebay.com/sell/returns/optin.html

Resources

On eBay

http://pages.ebay.com/sellerinformation/

M2E Intro

• M2E Pro is a Magento 2 eBay Integration extension on Magento

• M2E Pro is a partner extension, available on Magneto GO, CE and EE platforms.

• Currently its available free of charge to all Magento Merchants. (subject to change)

• http://go.magento.com/extensions/

M2E Intro

KEY FEATURES– Listings in 23 major eBay marketplaces, including

eBay Motors.– Supports multiple eBay accounts and multiple

Magento stores– Import of eBay Transactions and create Magento

Orders– Automated synchronization of stock levels, pricing,

and product details.CUSTOMER TRACTION– # Active Sellers close to 1600– Top Markets are US, AU, UK and Germany

Questions?(and Answers!)

Be sure to visit go.magento.com/support for other tutorials, articles and videos to help you get going with Magento Go!

Presenter Contact Information:Jim “Griff” Griffith – griff@ebay.comRita Padilla – rpadilla@x.comAshish Kumar – Ashishkumar@ebay.comJimmy Wong – jiwong@ebay.com