razorfish - terri walter on emerging media
Post on 28-Jan-2015
108 Views
Preview:
DESCRIPTION
TRANSCRIPT
Big Idea #1: Return on Innovation
Terri Walter
Vice President, Emerging Media
Page 2 © 2009 Razorfish. All rights reserved.
In a recession, can I afford to take risks?
Is there value in emerging media?
Page 4 © 2009 Razorfish. All rights reserved.
Page 5 © 2009 Razorfish. All rights reserved.
What was emerging has emerged
Page 6 © 2009 Razorfish. All rights reserved.
What was old is new again
Page 7 © 2009 Razorfish. All rights reserved.
The best of the Web on TV: widgets
Page 8 © 2009 Razorfish. All rights reserved.
The best of Print on TV
Page 9 © 2009 Razorfish. All rights reserved.
Video goes social
Page 10 © 2009 Razorfish. All rights reserved.
Gaming goes mainstream
Page 11 © 2008 Razorfish. All rights reserved.
What was once bound to the PC, has escaped
Page 12 © 2009 Razorfish. All rights reserved.
Loopt location-aware ads deliver value when and where it’s needed
Page 13 © 2008 Razorfish. All rights reserved.
The fourth screen: an evolution in interactive storytelling
Page 14 © 2009 Razorfish. All rights reserved.
Mobile multi-player gaming: fun, social interactivity
Page 15 © 2009 Razorfish. All rights reserved.
Marketing is complicated, and it is just going to get more complicated
Page 16 © 2009 Razorfish. All rights reserved.
How do you getreturn on innovation?
Page 17 © 2009 Razorfish. All rights reserved.
See beyond the obvious…..
Page 18 © 2009 Razorfish. All rights reserved.
Let consumers participate…
Page 19 © 2009 Razorfish. All rights reserved.
and create new value for customers.
Page 20 © 2009 Razorfish. All rights reserved.
What will
return on innovation
mean for your company?
Page 21 © 2009 Razorfish. All rights reserved.
Thank You
Terri Walter, VP Emerging Media
terri.walter@razorfish.com
top related