iain mcdonald, executive creative director, amnesia razorfish

33
“Hello ad:tech! @eunmac

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“Hello

ad:tech!”@eunmac

Wi-Fiadtech | adtechusername password

#atsyd#atsyd1 #atsyd2

#atsyd3@ adtechANZ

ad:techiPhoneapp

Sit Down Test : How digital are you?

• I have broadband internet at home• I use Internet Banking• I have bought AND sold on Ebay• I have uploaded a photo of myself to a

website• I use my laptop in my living room• I have used my mobile to look at a website• I have made an online transaction of >$5K• I have a posted a story on a blog• I played a video game in the last month• I tweeted• I used the internet to find a date• I broke up with my internet date using

twitter• I know all the lyrics to the “Double Rainbow

Song”

12 months

NUI

coffee easy

You don’t have to come and confess…We’re looking for you…

“I don’t understand what I did wrong except live a life everyone is jealous of.”

Win an iPad2

@reply + #atsyd

=

The future

Digital wherever we need it.

For as long as we need.

On evolving devices.

NFC

digital natives.

2 days.Amazing speakers.

New stuff…

Wi-Fiadtech | adtechusername password

#atsyd#atsyd1 #atsyd2

#atsyd3@adtechANZ

#59recharge!