razorfish - terri walter on emerging media
DESCRIPTION
Big Idea 1: Emerging Media was delivered by Razorfish's Terri Walter on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).TRANSCRIPT
Big Idea #1: Return on Innovation
Terri Walter
Vice President, Emerging Media
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In a recession, can I afford to take risks?
Is there value in emerging media?
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What was emerging has emerged
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What was old is new again
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The best of the Web on TV: widgets
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The best of Print on TV
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Video goes social
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Gaming goes mainstream
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What was once bound to the PC, has escaped
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Loopt location-aware ads deliver value when and where it’s needed
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The fourth screen: an evolution in interactive storytelling
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Mobile multi-player gaming: fun, social interactivity
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Marketing is complicated, and it is just going to get more complicated
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How do you getreturn on innovation?
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See beyond the obvious…..
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Let consumers participate…
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and create new value for customers.
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What will
return on innovation
mean for your company?
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