razorfish - ray velez and laura fraga (ford motor) on agile processes
Post on 28-Jan-2015
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An Agile Approach to Delivering Value
Laura Fraga
Ray Velez
Current Waterfall Process
Page 2 © 2009 Razorfish. All rights reserved.
Concept
DetailedDesign
Build
How we do things today?
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Waterfall myth #1: Specs Unequivocally = Desire
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Waterfall myth #2: Estimating the unknown can be reliable
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Concept
DetailedDesign
Build
Waterfall myth #3: Prolonged design phases are efficient
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Concept
DetailedDesign
Build
64% of Features Designed Never Get Used
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Rarely
Never
Sometimes
Often
Always
Enter the new world…
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Agile = Product Development
This would have been the old way of doing it…
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Concept
DetailedDesign
BuildGO
LIVE
This is how we are doing it
Page 10 © 2009 Razorfish. All rights reserved.
Concept
DetailedDesign
DetailedDesign
Build Build
DetailedDesign
DetailedDesign
Build Build
SPRINTREVIEW
SPRINTREVIEW
SPRINTREVIEW
SPRINTREVIEW
The Campaign
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It all starts with the owner
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Owners pointed out a silo’d experience, which was based on our internal organizational structure – not their needs
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Make decisions
based on real
working assets
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“changing our mindset”
And reacting to the market
$4 gas – Oh My!
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Moving past the gas crisis – Now, I can’t get credit!
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Benefits of Agile
• Increased speed to market
•Better end product through flexibility and collaboration
•Engaged and empowered team
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Thank You
Laura FragaCommunications Manager, Ford Motor Company
Ray VelezGroup VP, Global Technology, Razorfish
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