raffles rebranding

breathing life into brand raffles design school singapore

“ does the brand reflect our customer?”

raffles design education - the big question:

+ 20 > 28 yr of age

+ opportunity focused

+ fun, hip, switched~on

+ urban youth culture

+ seeking identity

+ western influenced

+ facebook aficionados

+ internet google addicts

+ members of the global village

+ part of economic power-shift

+ emerging social liberization

+ academic community

who is our customer?

their world...

their community...

“ a brand that reflects thier community ”

raffles design education : future success

proposed brand mark

+Dr

Effective. Bold. Upbeat: The brand mark has the ability to enlighten the audience. To move the consumer and gain a positive response. To reflect academic pride & prestigious achievement. Positive student culture. Success + happiness. Elements that represent Raffles Education.

research design

rafflesdesign

research development

brand mark : the journey

The brand mark has the ablity to surprise and delight the consumer. Visually effective with in advertising + marketing campaigns and the web.

raffles

marketing

fashion business

academic products

As Raffles Design Education grows and faculties expand, the brand mark has the ability to grow.

design

your lifedesign yourself

design your life

design your future

raffles design education : strapline

The emotional strap line:

• Gives the brand a personal identity • Connects the brand with the customer • Informs the consumer the intent, passion and drive behind the product or service.

r+designu.com

r+du.com

web randing

r+du.com

r+du.com

raffles design education : brand advertising

raffles oman opens 2011!

get a head start

first yr. second yr. raffles yr.

brand advertising

2004

2010

decade of success

2000

2008

raffles

+ design

+ marketing

+ fashion

+ business

+ raffles

raffles design education : sub-brand mark

Why create a sub brand: an effective vehicle to grow social & media awarness and to support advertising & marketing campaigns.

advertising

Excellence comes as standard.

AAcademic first aid.

+ raffles

A + rafflesCeurope average

+ raffles

advertising concept

cleanlines20@yahoo.com