radio listeners - leisure habits - orion media (east mids)

Talk to GemLeisure

Respondents: Life stage

24% No Children

53% Parents(children under 15)

13% Grandparents

23% Parents(children over 15)

Talk to Gem (April 2013) Base: 222

A few hours spare...

Visit at least once a month

Resta

uran

ts

Bars

Gym

/ Sp

ots club

Cinem

a

Health

Spa

(Hai

r, na

ils, f

acia

l etc

.)

Wat

chin

g liv

e sp

ort (

at v

enue

not

on

TV)

Activ

ites (e

.g. B

owlin

g, cra

zy g

olf e

tc)

Night

Clu

bs

Conce

rts

Thea

tre

Casin

o0%

10%

20%

30%

40%

50%

60%

70%

Talk to Gem (April 2013) Base: 222

Lifestyle

Regularly Occasional Treat

Bars

Restaurants

Activities Cinema

Concerts Beauty

Theatre Live Sport

Bars

At least once a week

At leat once a month

A few times a year

Less than once a year

Never 0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Talk to Gem (April 2013) Base: 222

45% of listeners go to bars at least once a

month

Normally go out with

38% Partner 28% Friends 34% Family

Talk to Gem (April 2013) Base: 222

Local Clubs / Organisations

33% of listeners are members of local organisations / clubs

Spor

ts clubs

Loca

l com

mun

ity o

rgan

isatio

n

Socia

l club

Yout

h or

ganisa

tions

& clubs

Charit

y

Religious

org

anisa

tion

0%

4%

8%

12%

16%

Talk to Gem (April 2013) Base: 222

How do you choose where to visit?

Spec

ial o

ffer

Visite

d be

fore

, goo

d ex

perie

nce

Recom

men

ded

by a

friend

Adver

tising

Educ

ationa

l ben

efits

Never

visi

t attr

actio

ns

0%10%20%30%40%50%60%70%80%

Talk to Gem (April 2013) Base: 222

What puts you off attractions?

Too expensive Visited before, bad experience

Visited before, nothing new to

see

Don't have time Don't have children

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Talk to Gem (April 2013) Base: 222

Holidays...

In the last 12 months

UK Abroad0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Short breakHoliday

Talk to Gem (April 2013) Base: 222

Overseas Holidays: Last 12 Months

Spain Other (excl. UK)

Greece France Portugal Italy USA Egypt Turkey0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

45% of Gem 106 listeners went abroad on holiday in the

last 12 months

Talk to Gem (April 2013) Base: 222

Overseas Holidays: Next 12 Months

Spain

USA

Other

(Exc

l. UK)

Greec

e

Portu

gal

Fran

ceIta

ly

Turk

ey

Egyp

t

Croat

ia

Thailand

0%

5%

10%

15%

20%

25%

46% of Gem 106 listeners are planning to go abroad on

holiday in the next 12 months

Talk to Gem (April 2013) Base: 222

Type of Holiday

Beach City Break

Caravan Holiday Park

Cruise Camping Coach Trip

Boating Skiing Cycling 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Talk to Gem (April 2013) Base: 222

How important is it to fly from your local airport?

0%

10%

20%

30%

40%

50%

Talk to Gem (April 2013) Base: 222