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August 11th, 2009: Thank you to the Northern Palm Beach County Chamber of Commerce. It was a pleasure talking Twitter with such a talented group of professionals.

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QuickTwitter ProQuickTwitter Pro

Northern Palm Beach Chamber of Commerce

August 11th, 2009

Jeff YanigaPitney Bowes Management Services

www.twitter.com/myworkaccountwww.healthofyourbusiness.com

By the end of this session…

• Get Started In Minutes• Innovative South Florida Businesses on

Twitter• Attract More Customers and Potential

Customers – Today. • 15 Minute Strategy

www.healthofyourbusiness.com

www.healthofyourbusiness.com

Tip 1Just Do It

Tip 1Just Do It

• Grab Your Land – Register Your Twitter Account Today

– It’s Free– It’s Very Easy– www.twitter.com

www.healthofyourbusiness.com

How to sign up: Start at www.twitter.com

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Tip 2 Find People To Follow

The Easy Way

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Tip 2 – Find People To Follow The Easy Way

• www.twitter.com/palm_beach_post– 3,686 Followers

• www.twitter.com/PalmBeachOpera– 1,100 Followers

• www.twitter.com/PalmBeachZoo– 888 Followers

• www.twitter.com/NPBC_Chamber– 253 Followers

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Tip 3Listen

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Tip 4Take A Genuine Interest

In Others

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www.healthofyourbusiness.com

Tip 4Take A Genuine Interest In

Others• Bob Burg – Know me, like me, trust me.

• Compliment people on posts you like

• “Clip and Send” posts to your friends, customers and prospects

• Read posts and express interest in their business

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Tip 5Learn The Basic Lingo

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Tip 5Learn The Basic Lingo

• RT – ReTweet – Reposting someone else’s post and giving them credit for it.

• Follow Friday – Recommend others to follow and put #FollowFriday in your post

• DM – Direct Message – A private message between two accounts

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Tip 6Triangulate

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Tip 6Triangulate

• No Channel Is An Island– Statements, Brochures, Email, Newspaper

Ads, Webpage, Blog, Business Cards, FaceBook, LinkedIn, Billboard, Point of Purchase

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Tip 7Follow The Leaders

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Tip 8Ambient Eavesdropping

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Tip 8Ambient Eavesdropping

• Competition

• Customers

• Prospects– Twitter Search - Good– www.search.twitter.com - Great– www.monitter.com or TweetDeck – Scary

Good

www.healthofyourbusiness.com

www.healthofyourbusiness.com

Tip 9Remember Many Others

Are Eavesdropping

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www.healthofyourbusiness.com

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” 

FRIENDLY REMINDER

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“Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

FRIENDLY REMINDER

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Tip 9ARemember Many Others

Are Eavesdropping…..But You Can Tell….

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www.healthofyourbusiness.com

Tip 10A Picture Is Worth A

Thousand Words

www.healthofyourbusiness.com

www.healthofyourbusiness.com

www.healthofyourbusiness.com

QuickTwitter ProQuickTwitter ProJeff Yaniga

Pitney Bowes Management Serviceswww.twitter.com/myworkaccount

For A Copy Of A Presentation Or To Talk About Your Specific Situation:W: jeffrey.yaniga@pb.comP: jeff@mycompassdirect.comP: 561-333-8939

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